Dhruv Pandey

Creative Lead • Design Lead • Branding • Brand Strategy • UI/UX • Art Direction • Creativity Solution • Videography • Photography • Video Production • PRCC

New Delhi, Delhi, India

About

I am Dhruv Pandey, born and brought up in Delhi, India, with a strong academic and professional foundation in creative design and visual communication. I graduated with a Bachelor of Fine Arts (B.F.A.), specializing in Animation and Design, from Amity University, Noida (Uttar Pradesh, India). This formal training helped me develop a deep understanding of design principles, storytelling, motion, branding, and digital aesthetics, which have consistently shaped my creative approach. With over 14 years of professional experience in the creative industry, I have evolved into a versatile and strategic creative leader. Currently, I am working as an Associate Creative Director, where I lead and manage the Delhi creative team, overseeing end-to-end creative execution for 10 brands. My role involves handling a wide spectrum of work, including brand identity, marketing collaterals, digital campaigns, and website UI/UX design, while ensuring consistency, innovation, and high visual standards across all platforms. I bring a broad and adaptable skill set developed through hands-on experience across multiple industries and project types. My strengths include creative strategy, visual design, animation, user-centric UI/UX thinking, team leadership, and cross-functional collaboration. I am highly focused on balancing creativity with business objectives, delivering impactful design solutions that enhance brand value and user engagement. Driven by curiosity and continuous learning, I remain passionate about pushing creative boundaries while mentoring teams and delivering meaningful, high-quality creative work. So looking for an opportunity where I can use my skills & Techniques to produce Award-winning artwork..... it's not my work, it's my passion. Showreel Link:-https://www.behance.net/gallery/197633931/Portfolio

Experience

  • Creative Lead PR-CC at Kusum Group of Companies
    Feb 2026 - Present · 6 mos

    Global Creative Lead with expertise in pharmaceutical and healthcare branding, leading end-to-end creative strategy, global marketing communication, packaging design, digital campaigns, and visual storytelling. Experienced in managing international brand consistency, product launch campaigns, creative teams, and cross-functional collaboration with marketing, regulatory, and manufacturing departments. * Leading global creative strategy and brand communication initiatives * Managing pharmaceutical product branding and packaging communication * Developing digital, print, and video marketing campaigns * Collaborating with marketing, regulatory, and manufacturing teams * Supervising creative agencies, designers, and production partners * Driving innovative visual storytelling and campaign execution * Overseeing product launch creatives and healthcare awareness campaigns * Maintaining high-quality and compliant pharmaceutical communication * Managing creative timelines, workflows, and team productivity

  • Associate Creative Director at BornHi Digital
    Mar 2024 - Nov 2025 · 1 yr 9 mos

    •It is an Advertising Firm Specializing in Digital Marketing, Commercial Films, Social media content, Product Branding & Promotion •My Responsibility is to lead a creative team and coordinate with clients, understand their needs for the Product and Pitch new campaign Ideas, and also Coordinate with the Creative team and deliver outstanding artwork. •Communicated, concerns clearly and concisely to appropriate team members and managers to maintain smooth running operations. •Communicated and articulated consistent visual direction for project mood, environments and characters. Currently, I am working as an Associate Creative Director, where I lead and manage the Delhi creative team, overseeing end-to-end creative execution for 10 brands. My role involves handling a wide spectrum of work, including brand identity, marketing collaterals, digital campaigns, and website UI/UX design, while ensuring consistency, innovation, and high visual standards across all platforms.

  • Logicserve Digital (4 yrs 8 mos)
    • Senior Art Director
      Aug 2019 - Mar 2024 · 4 yrs 8 mos

      • It is an Advertising Firm Specialising in Digital Marketing, Commercial Films, Social media content, Product Branding & Promotion • My Responsibility is to lead a team and coordinate with clients, understand their needs for the Product and Pitch new campaign Ideas, and also Coordinate with the Creative team and deliver outstanding artwork. • Communicated, concerns clearly and concisely to appropriate team members and managers to maintain smooth running operations. • Communicated and articulated consistent visual direction for project mood, environments and characters.

    • Senior Motion Graphic Designer (Creative) / Visualizer
      Aug 2019 - Mar 2021 · 1 yr 8 mos

      It is an Advertising Firm Specialising in Digital Marketing, Commercial Films, Social media contents, Product Branding & Promotion. My Responsibility is to take brief from client, understand his need towards the Product and their audience, guiding my team and also Coordinate with Creative team and deliver the outstanding artwork, Conceptualization, storyboarding, animating, and editing, Visual Effects, Visual Design, 3D designs, etc are just a few of the phases involved.

  • Freelance Motion Graphic Designer/Editor at Digitas India
    Apr 2017 - Aug 2019 · 2 yrs 5 mos

    It is an Advertising Firm Specialising in Digital Marketing, Commercial Films, Social media contents, Product Branding & Promotion. My Responsibility is to take brief from client, understand his need towards the Product and their audience, guiding my team and also Coordinate with Creative team and deliver the outstanding artwork, Conceptualization, storyboarding, animating, and editing, Visual Effects, Visual Design, 3D designs, etc are just a few of the phases involved. and I always fulfill & deliver my 100% because its not my work, it's my Passion.

  • Motion Graphics Editor & VFX Artist at iCastX Technologies Pvt Ltd
    Jul 2016 - Mar 2017 · 9 mos

    This is a Post Production House where I work in various parts like E-learning videos, Digital Marketing videos, Television series, films, Commercial Films. My Responsibility is to guiding a group of employees as they complete a project. They are responsible for developing and implementing a timeline and reach its end goal. the creative process at various stages. Conceptualization, storyboarding, animating, and editing are just a few of the phases involved. Other duties may include keyframing and typography, 3D animation, Logo Design & Animation.