United Kingdom
Promoted within 6 months, from Senior Associate to Specialist, for exceeding client delivery and insight expectations. Delivered market, competitor and performance analysis for Microsoft clients, helping drive 34% revenue growth and informing leadership decisions. Led technical SEO audits of enterprise websites to identify visibility gaps and structural issues affecting search performance. Led quantitative analysis of AI-driven search visibility, evaluating traffic contribution from generative search engines and analysing large query datasets to identify opportunities to improve brand discoverability across LLM-driven platforms. Applied AI tools such as ChatGPT and Claude to support content generation, research, and analysis of large SEO datasets, improving workflow efficiency and enabling faster identification of actionable growth opportunities. Supported new business and account expansions by identifying growth opportunities and crafting clear, data-driven pitch narratives.