Deborah Holderman

VP, Market Access, National Health Plans and PBMs at Bayer Pharmaceuticals

Windermere, Florida, United States

About

A leader with over 30 years of award-winning success. Demonstrates exceptional ability to lead teams, develop C-Suite relationships, guide strategy and execution resulting in consistent attainment of goals that contribute significantly to overall corporate success. Depth of experience includes people leadership and development, strategy development and execution, financial/GTN management, broad and deep customer/C-Suite relationships, advocacy engagement and collaboration. Market experience includes: Pharmaceutical/BioPharmaceutical industry, Market Access Focus including PBMs, Health Plans, GPOs. Disease states include Oncology, Cardio-Vascular, Women’s Health, Hematology, Ophthalmology, Neurology, Dermatology . Core Competencies: Successful Leadership and Talent Development Strategic Vision C-Suite Relationship Development • Superior Account Management • Contract Development & Negotiation • Financial Analysis/Modeling • Cross Functional Team Leadership • Medical Policy Management • Pull / Push Through Program Development • Differentiated Customer Relationships

Experience

  • VP, National Health Plans and PBMs at Bayer US Pharmaceuticals
    Aug 2024 - Present · 1 yr 11 mos

  • Bayer HealthCare (10 yrs 11 mos)
    • National Account Executive, Health Plans and PBMs
      Aug 2015 - Present · 10 yrs 11 mos

      • Leads development of customer engagement strategies and manages strategic customer relationships for National Payer and PBM accounts delivering profitable access, reimbursement and appropriate policy for Bayer brands. • Creates innovative business opportunities to drive profitable short and long term customer partnerships. • Drives customer strategy and initiatives with internal contracting, channel marketing, Brand Access and Pricing teams for the Payer and PBM customers • Strategic and enduring executive level relationships with Payers and PBMs

    • Executive Director, Account Management Health Plans and PBMs
      May 2019 - Aug 2024 · 5 yrs 4 mos

      •Highly awarded leader of National Account Team focused on driving high engagement, strong collaborative culture and people development resulting in consistent attainment or over attainment of goals. A grower of talent. A Leader of leaders. •Leads a highly effective and critical account team through a complex market and customer base that impacts 80% of all US prescribing •Guides team development resulting in several promotions and top performance awards •Produces strategy to manage and protect >$2B in national account contracted sales •Develops go to market and post launch strategy and training for specialty and retail products resulting in positive coverage within first 12 months of launch •Establishes broad and deep relationships into C-suite of critical national Health Plan/PBM customers enabling executive level engagements resulting in collaborative win-win solutions to patients access to drugs

  • Allergan (27 yrs 9 mos)
    • Corporate Account Director
      Jun 1997 - Jun 2015 · 18 yrs 1 mo

    • Senior Sales Executive
      Nov 1993 - Jun 1997 · 3 yrs 8 mos

    • District Manager, Mid Atlantic District
      Jan 1992 - Nov 1993 · 1 yr 11 mos