David Grossman

Streaming TV | Supply Partnerships | Monetization | Business Development | Live Sports | Currently @ Amazon

New York, New York, United States

About

Senior Business Development & Partnerships Executive | Streaming TV · CTV/OTT · Programmatic Supply · Ad Tech · Publisher Partnerships For the past decade, I have envisioned, negotiated, and scaled strategic partnerships at the intersection of streaming TV, advertising technology, programmatic supply, and content distribution. At Amazon, I led high-impact BD initiatives across the streaming and ad tech ecosystem — negotiating a DSP integration with Disney's Real-Time Ad Exchange (DRAX), securing first-ever NBCU Olympics supply access, launching an APS ad server certification program, and closing distribution agreements with nearly all major US streaming TV publishers. At Xandr (now Microsoft Advertising), I closed a seven-year, nine-figure strategic partnership with one of the world's leading cloud services providers. At Twitter (now X), I was a founding member of the Amplify monetization team, building the publisher partnerships and go-to-market model that remains in place today. I also served on the Advisory Board of Influential, the influencer marketing platform acquired by Publicis in 2024. Earlier in my career, I led distributed ad sales teams generating $250M+ in annual revenue and drove ad sales strategy at TelevisaUnivision. earned by MBA in International Banking & Finance from The George Washington University. My executive relationships — built on trust, a proven track record, and genuine partnership — span Disney, NBCUniversal, Paramount Skydance, Fox, Roku, Netflix, and virtually all DSPs, SSPs, OEMs, vMVPDs, social platforms, and ad tech vendors. These relationships are my superpower.

Experience

  • Amazon (New York)
    • Principal/Technology BD - Amazon DSP
      Apr 2024 - Present · 2 yrs 3 mos

      Lead Amazon DSP partnerships with major streaming media publishers. These include or previously included: Disney, Warner Bros. Discovery, Netflix, Paramount Skydance, NBCUniversal, Samsung, Vizio, Xumo, DirecTV, Dish and others. Negotiated, closed and currently manage the successful Amazon DSP integration with Disney Real-Time Ad Exchange (DRAX), resulting in triple-digit year-over-year revenue growth and ongoing product innovation Secured first-ever access to Olympics streaming TV supply for Amazon DSP advertisers, in partnership with NBCUniversal. Conduct Quarterly Business Reviews, set annual strategy and manage executive engagement with Revenue, Product and Operations leadership at partner publishers.

    • Senior Business Development Manager - Amazon Publisher Services
      Jan 2021 - Mar 2024 · 3 yrs 3 mos

      Led advertising supply and technology-focused negotiations with top streaming TV publishers, as part of complex and highly-visible publisher distribution agreements with Prime Video Channels and Fire TV. Drove publisher adoption of new supply-side products, including Amazon Publisher Cloud, Transparent Ad Marketplace and Interactive Ads. Represented Amazon Publisher Services to streaming TV publishers at executive meetings and industry events, such as CES and Cannes.

  • Vice President - Business Development at Xandr
    Mar 2019 - Jan 2021 · 1 yr 11 mos

    Conceptualized and closed a nine-figure, seven-year partnership with a top-five global technology company, spanning media spend, product adoption, data and cloud services. Led negotiations for advanced advertising partnerships with major networks, smart TV providers, digital and social platforms.

  • X (Twitter) (New York)
    • Global Director/Entertainment Partnerships
      Sep 2017 - Sep 2018 · 1 yr 1 mo

      Successfully scaled our US content monetization partnerships business across Latin America, Asia-Pacific, Europe and the Middle East, driving triple-digit annualized ex-US growth. Expanded product adoption to hundreds of media companies, including OTT providers, TV networks, studios and digital publishers. Led a diverse and multi-layered 40-person global team and reported directly to Twitter's COO. Hired, trained and retained top-tier talent in all regions.

    • Head of TV & Entertainment Content Partnerships
      Mar 2014 - Sep 2017 · 3 yrs 7 mos

      Founding member of Twitter Amplify, responsible for constructing and rolling out an innovation and first-ever co-sales model across all major US entertainment and news publishers Envisioned and launched tailored revenue partnerships with major US TV networks, as well as studios, event producers, syndicators and talent. Led team to generation of annual eight-figure revenue, with consistent year-over-year growth and equal value for our content partners.

  • Vice President of Sales at TelevisaUnivision
    Jan 2003 - Mar 2014 · 11 yrs 3 mos

    Successfully led 40-person nationally-distributed sales team to triple-digit annualized revenue growth for five straight years. Outpaced industry revenue growth year-over-year on $250M+ business across all major industries and with all top ad agencies, via consultative and C-level selling. Launched seven new niche US cable networks and built to an aggregated $50M annual run rate within two years. Sold first entitlement sponsorship in TelevisaUnivision history and executed first social distribution and monetization partnership.