Madrid, Community of Madrid, Spain
Sales & Marketing Leader with extensive experience driving revenue growth, P&L performance and channel excellence across Iberia within technology, consumer electronics and retail environments. Proven ability to lead large teams, manage multimillion-euro budgets and build high-performing partner ecosystems. Strong track record in go-to-market execution, forecasting, retail strategy and C-level stakeholder management. Background includes leadership roles at Microsoft and L’Oréal.
Economist number 29.954 at the honorable CEMAD. Helping the association to deliver reports, research and being aware of changes, news and projects in the sector. Specialized on Macroeconomics, financial management, new projects and startups. For professional inquiries: [email protected]
Led a 53-person field team across Spain and Portugal, enhancing in-store experience and product advocacy. • Managed OPEX and MDF budgets, optimizing ROI and retail performance metrics. • Negotiated retail activation with major partners: MediaMarkt, El Corte Inglés, Fnac, Worten. • Served as Microsoft brand ambassador in partner events with GAME, Telefónica, PCComponentes. • Achieved Team NPS 8.9/10 and Client NPS 8.6/10. Key Achievements: Increased retail training coverage and demo effectiveness across Iberia. Reached retail execution excellence being Top #1 in South region. Improved channel readiness through targeted field enablement programs