Milan, Lombardy, Italy
I am a Senior Digital Platform Manager with over 10 years of experience in managing Direct Selling and e-commerce digital platforms within international and structured organizations. I currently work at Yves Rocher as Senior Digital Platform Manager for the Italy and Portugal cluster, where I am responsible for the governance, evolution and operational continuity of business-critical digital platforms supporting the Direct Selling B2B channel, generating over €70M in annual revenue. My role sits at the intersection of business, technology and operations. I combine product ownership, agile delivery and digital operations to translate business needs into scalable and reliable digital solutions, working closely with IT, Marketing, Customer Service and international headquarters. I have a pragmatic, hands-on and problem-solving approach, with a strong focus on platform stability, process optimization and long-term value creation.
Senior Digital Platform Manager responsible for the governance, evolution and operational continuity of Direct Selling digital platforms for the Italy and Portugal cluster, within a broader e-commerce and omnichannel ecosystem. Product Owner of business-critical platforms supporting the Direct Selling (B2B) channel, with direct impact on over €70M in annual revenue. Key responsibilities: • Platform governance and long-term evolution (Direct Selling) • Product ownership and agile delivery • Governance and coordination of external development partners and technical consultants • Digital operations and content processes impacting e-commerce • Operational coordination of resources supporting digital platforms • SEO coordination and web performance optimization • Test, quality assurance and platform reliability • Cross-functional coordination with IT, Marketing, Customer Service and international headquarters • Implementation of AI-based conversational solutions (chatbot) to support customer service and digital operations
Digital & Omnichannel Platform Manager within the luxury fashion industry, responsible for the coordination and evolution of key digital platforms supporting brand, e-commerce and omnichannel experiences. I worked in close collaboration with internal teams (IT, CRM, Retail Operations, Brand) and external partners (digital agencies and system integrators) at both national and international level. Key responsibilities: • Coordination of digital and omnichannel platform initiatives • Product ownership of corporate and brand websites • E-commerce and clienteling-related digital functionalities • Web performance optimization (WPO) and CDN governance • Live streaming projects for exclusive brand and fashion events • Domain brand protection within the digital ecosystem
Digital Marketing Specialist within the early phase of the company’s digital transformation, contributing to the development and management of digital marketing and content initiatives. Key activities included: • Digital content and website management • Digital marketing campaigns and DEM activities • Web analytics and performance monitoring • Support to digital and project management initiatives
Digital Content Creator within a non-profit organization, responsible for the production of digital content (images and videos) for institutional communication initiatives. I also contributed to field projects, producing video reports on child labor and social initiatives in Peru and India.