London, England, United Kingdom
I build and scale global consumer brands through the combination of strong brand platforms, integrated campaigns and disciplined commercial growth. With 20+ years of experience across FMCG, retail and consumer durables, I have led brand transformations, international expansions and omnichannel growth strategies across Europe, the Middle East, Africa and North America. I operate at the intersection of brand, revenue and execution, helping businesses grow top-line, margin and long-term brand equity at the same time. My work spans global brand strategy, go-to-market execution, innovation launches, D2C and retail acceleration, and distributor-led growth models. I am known for building high-performing, multicultural teams, aligning local execution to global ambition, and turning consumer insight into measurable commercial impact. I bring clarity and momentum to complex, multi-market environments — always focused on scaling brands profitably and sustainably. More recently, I have been actively integrating AI, automation and data-driven tools into marketing, content development, strategic planning and commercial execution leveraging technology to accelerate speed, improve decision-making, enhance consumer understanding and scale marketing effectiveness across complex international environments. Marketing Strategy / Marketing Management / Brand Management / Digital Marketing / Profit Growth Innovation & Product development / Vendor Management / Marketing Campaigns / Trade Marketing / AI
Leading brand-led commercial growth across Europe, the Middle East and Africa, with full accountability for brand strategy, integrated campaigns, product launches and go-to-market execution across a complex, multi-market distributor ecosystem. Operating across brand, performance and trade marketing, partnering closely with sales, demand and ecommerce teams to drive profitable scale while protecting brand equity. Key impact: -Scaled the SharkNinja brand across multiple new international markets in EMEA -Delivered a robust innovation pipeline across appliances, beauty and lifestyle categories -Drove strong, profitable growth through portfolio, pricing and promotional discipline -Built and led a high-performing, multicultural marketing team across regions -Orchestrated integrated, omnichannel campaigns across retail, ecommerce, D2C, social and influencer channels
Led the brand and commercial marketing agenda for the UK & Ireland, sitting on the Leadership Team and driving integrated campaigns, category growth and omnichannel acceleration across retail, ecommerce and D2C. Partnered with global and local stakeholders to translate brand strategy into commercially impactful execution, balancing brand equity growth with margin and revenue performance. Key impact: -Strengthened brand preference and relevance through a full brand repositioning -Delivered double-digit revenue growth and improved profitability through portfolio and promotional discipline -Successfully launched a new high-value coffee category, building meaningful market presence in the first year -Accelerated D2C and Amazon growth by redesigning the end-to-end customer journey
Led brand and commercial marketing for Blue Fuel, a consumer health brand developed within the Chelsea FC ecosystem, combining physical products and a digital platform, and scaled through a D2C ecommerce and subscription model.
Shaped the global innovation pipeline, translating consumer insight, market trends and commercial priorities into new product platforms to support future growth for the Health division
Led a full global brand repositioning across emerging markets, working through a complex distributor network across the Middle East, Africa and Asia. Orchestrated integrated, omnichannel campaigns across sponsorships, influencers, digital, social and trade marketing to strengthen brand relevance and accelerate growth. Key impact: -Repositioned the brand to unlock new growth segments and channels, including on-trade -Built and activated strategic global partnerships and sponsorship platforms to increase brand visibility and credibility -Partnered with distributors across multiple markets to align global brand direction with local execution -Delivered influencer-led, content-driven campaigns across digital, social and retail environments -Rolled out a new global POS and visibility system to increase in-store impact and consistency