Megha Arora

Founder, GoAvo AI | Helping B2B Teams Find High-Intent Audiences Through Events | Founder, DevRelSquad | ex-Apple • Microsoft • MongoDB • Samsung • MakeMyTrip

Hyderabad, Telangana, India

About

I didn’t start DevRel because it sounded cool. I started it because I saw what most teams miss: 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 𝗧𝗵𝗲𝘆 𝗯𝘂𝘆 𝘁𝗿𝘂𝘀𝘁. And trust is built through consistent execution — not one “big launch.” That’s why I built two things: 𝗗𝗲𝘃𝗥𝗲𝗹𝗦𝗾𝘂𝗮𝗱 — India’s first full-stack DevRel execution partner A repeatable engine for community, events, content, advocacy, and feedback loops across 13+ cities. 𝗚𝗼𝗔𝘃𝗼.𝗮𝗶 — an 𝗘𝘃𝗲𝗻𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗢𝗦 Because the biggest DevRel problem isn’t ideas. It’s operational chaos — and the inability to prove ROI. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗳𝗼𝗿 𝗥𝗦𝗩𝗣𝘀 → 𝘀𝗵𝗼𝘄-𝘂𝗽 → 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 → 𝗜𝗖𝗣-𝗳𝗶𝘁 𝗹𝗲𝗮𝗱𝘀 → 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝘀 → 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 So teams can run developer programs like a system — not a scramble. 𝗠𝘆 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 I’ve built across 𝗔𝗽𝗽𝗹𝗲, 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁, 𝗠𝗼𝗻𝗴𝗼𝗗𝗕, 𝗦𝗮𝗺𝘀𝘂𝗻𝗴, 𝗠𝗮𝗸𝗲𝗠𝘆𝗧𝗿𝗶𝗽 — 13+ years of engineering + DevRel. That mix is why I’m obsessive about quality: the program has to feel great and perform. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀 …and you want community + events that create real outcomes, not just noise — let’s connect. Building the Indian developer ecosystem forward — with execution, clarity, and trust.

Experience

  • CEO & CPO at GoAvo.ai (With DevRelSquad)
    Jan 2026 - Present · 6 mos

    Building GoAvo.ai — an 𝗘𝘃𝗲𝗻𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗢𝗦 that helps teams turn developer events into measurable pipeline. 𝗪𝗵𝗮𝘁 𝗚𝗼𝗔𝘃𝗼 𝗱𝗼𝗲𝘀 • 𝗔𝘁𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: RSVP targets, show-up prediction, automated reminders • 𝗟𝗲𝗮𝗱 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: scoring + “why qualified” reasons + exports (CRM-ready) • 𝗥𝗢𝗜 𝗽𝗿𝗼𝗼𝗳: baseline vs predicted vs actual, before/after outcome reporting • 𝗘𝘃𝗲𝗻𝘁 𝗼𝗽𝘀 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: RSVP microsites, comms, follow-ups, dashboards 𝗪𝗵𝗼 𝗶𝘁’𝘀 𝗳𝗼𝗿 Enterprise DevRel, developer-first products, platform teams, and hiring brands that need consistent reach with real reporting.

  • Founder at DevRelSquad (by GoAvo.ai)
    Apr 2024 - Present · 2 yrs 3 mos

    Founded DevRelSquad — India’s first full-stack DevRel execution partner. We help enterprise and developer-first teams run end-to-end developer programs — without operational chaos. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 • 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗴𝗿𝗼𝘄𝘁𝗵 across 13+ cities (local lead system + repeatable playbooks) • 𝗠𝗲𝗲𝘁𝘂𝗽𝘀 / 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 / 𝗵𝗮𝗰𝗸𝗮𝘁𝗵𝗼𝗻𝘀 / 𝗳𝗹𝗮𝗴𝘀𝗵𝗶𝗽 𝗲𝘃𝗲𝗻𝘁𝘀 • 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 + 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 (guides, blogs, e-books, speaker programs) • 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆 + 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 • 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗹𝗼𝗼𝗽𝘀 + reporting that align Product, Marketing, and DevRel 𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗚𝗼𝗔𝘃𝗼.𝗮𝗶 We track 𝗥𝗦𝗩𝗣𝘀 → 𝘀𝗵𝗼𝘄-𝘂𝗽 → engagement → lead quality → follow-ups → reporting.

  • Staff Developer Advocate at MongoDB
    Jun 2022 - Apr 2024 · 1 yr 11 mos

  • Software Engineer at Apple
    Jun 2021 - Jun 2022 · 1 yr 1 mo

    As a technical lead, I was responsible for end to end delivery of the business requirements picked up by my team while working for the confidential application. Was heavily involved in all dev phases from requirement gathering, development, triaging, facilitating QA. Led about 15 members including 3 FTEs and remaining vendors.

  • Software engineer 2 at Microsoft
    May 2017 - Jun 2021 · 4 yrs 2 mos

    As a senior resource, my responsibilities included design, full-stack development, support, and client interaction (end-user, Redmond counterparts, and the Product owner). Worked on multiple projects including some high priority and on scratch projects. Worked on apps, that are being used to enhance the visitor and employee experience for Microsoft buildings. Worked extensively on end-to-end system design, Azure, React-Redux, and dot net technology stack.