Paris, Île-de-France, France
As Data Analysis Manager at medici.tv, worked to align technology, analytics, and strategy to enhance digital development, optimize product performance, and drive business growth for global audiences. Focused on maximizing conversions and retention through a data-driven approach. With an MS in Marketing Strategy and Data Analytics from PSB Paris School of Business and a technical foundation in information technology, contributions bridge product road mapping and analytics. Dedicated to fostering collaborative data solutions that provide measurable business outcomes and impactful insights.
Conducted research on consumer preferences and current trends. Analysed, developed and implemented testing procedures, programming and documentation. Assisted in the direction of digital campaigns. Implemented updates on their database and gained professional experience in SQL.
Assisted in developing new social media campaigns. Collaborated with the marketing and creative teams. Worked under the IT team to maintain the website userface, respond to customer feedback and update databases. Introduction to SEO, SMO