Greater Eugene-Springfield Area
I am a motivated and effective digital marketer with experience leading small teams and using many of the most common digital tools and platforms. My focus over the last several years has been day-to-day management and execution of our corporate website, including the migration to our new platform (AEM), regular publishing and update tasks, SEO optimization, new project development, globalization and rollout of translated pages, and management of our onshore/offshore development team. In addition to execution and strategy, my experience with analytics platforms allows me to set digital project KPIs, evaluate performance, and then make adjustments to ensure we hit our goals. I take pride in my work and give my full attention and effort to every project of which I am a part. I am willing to take on any challenge in my professional life and I enjoy coming up with solutions to difficult marketing and analysis problems. My experience makes me versatile and able to perform in various aspects of marketing, and my analytic reporting skills provide me with the ability to measure success. My colleagues describe me as "dependable," "detailed-oriented" and a "team player" -- three characteristics that are very important to me not only as a person, but also as an employee. My experience includes usage and administration of Adobe Experience Manager, Adobe Analytics, Adobe Target, Clearbit Reveal, 6sense, Drift (Salesloft), Translations.com, Workfront, Monday.com, Marketo, ActOn, salesforce.com, Website Tonight, WordPress, PathFactory, Hushly, Constant Contact, ON24, GaggleAMP, HootSuite, Twitter, Facebook, Linkedin, Google Analytics and Google Adwords.
Build brand awareness of MAI Construction in the Bay Area commercial construction industry --Manage outbound digital communications (email, social, blog, website) and strategy --Collaborate with business development team on targeted initiatives to key audiences --Maintain marketing systems & processes and report out on KPIs
--Lead day-to-day website update activities including scoping and leading new projects, publishing tasks, new page creation, rollout to global sites and interface for an onshore/offshore development team --Advise management on KPIs for digital projects and ensure timely, accurate and useful reporting to track performance against goals using tools like Adobe Analytics, Salesforce, and PowerBI --Main point of contact for website Drift chatbot including working with internal stakeholders for omnichannel marketing, testing new and creative ideas, sharing the results of messaging A/B tests with the wider team and growing ROI to over 15x --Manage and create documentation for team processes and coordinate with the Workfront Admin to formalize request queues, required fields, clear ownership and project tracking
--Lead day-to-day website update activities including scoping and leading new projects, publishing tasks, new page creation, rollout to global sites and interface for an onshore/offshore development team --Main point of contact for Adobe Analytics reporting, developing new report templates for standard projects and providing over a dozen custom reports to various stakeholders in the organization. Responsible for weekly executive summary analytics powerpoint deck --Manage, report and act on insights for all Adobe Target tests, including A/B tests to increase conversions and experiential tests to provide a better experience for users based on location or prior browsing history --Spearhead the initial rollout of our website Drift chatbot including setting goals, creating user flows, and managing sales team onboarding which lead to successful continued investment in the tool --Hands-on AEM user and administrator completing tasks such as providing user access, managing rollout of translated websites, creating and updating web pages and utilization and governance of the Adobe DAM
2017-2018 --Coordination of a website re-launch on the Adobe Experience Manager Platform, including integration with Adobe Analytics, Adobe Target and Translations.com --Lead day-to-day website update activities including publishing tasks, new page creation, scoping new projects, rollout to global sites and interface for an onshore/offshore development team --Main point of contact for Adobe Analytics reporting, developing new report templates for standard projects and providing over a dozen custom reports to various stakeholders in the organization. Responsible for weekly executive summary analytics powerpoint deck --Manage, report and act on insights for all Adobe Target tests, including A/B tests to increase conversions and experiential tests to provide a better experience for users based on location or prior browsing history --Hands-on AEM user and administrator completing tasks such as providing user access, managing rollout of translated websites, creating and updating web pages and utilization and governance of the Adobe DAM 2016-2017 --Manage relationship and day-to-day tasks with website vendor including regular updates to the site as well as individual projects. Coordinate development tasks with our web vendor while taking on publishing tasks personally to achieve campaign and website goals --Implement, analyze, and refine website A/B tests and experiential targeting using Adobe Target to optimize visitor experience and drive greater engagement --Social media execution for Linkedin, Facebook, Twitter and Google+ including reporting and analysis on keywords, followers and trends using Hootsuite Insights (formerly uberVU) --Implement SEO best practices throughout the website and blog to increase site visits and optimize search experience for our site visitors --Manage company blog (hosted on Wordpress) including posting of new content, keyword optimization and look-and-feel
Work online to perform tasks using marketing automation tools --Executed promotional tasks with several marketing automation tools including ActOn, Marketo, Data.com and Salesforce.com --Directed the process of webinar creation, promotion, attendee information and follow-up through the use of emails, online forms, and GoToWebinar --Coordinated the creation of emails by combining the graphic, content and overall style elements of the various people working on the marketing process
Marketing Internship at a non-profit, job placement center for teens --Oversaw all social media outlets such as Facebook, Twitter, Linkedin and HootSuite to enhance the newly-formed company's image --Maintained a professional website through Website Tonight including using SEO-enhancing tools to increase website traffic --Designed a Press Kit to be sent to dozens of influential community members detailing the work and goals of TeenForce and promoting our method of hiring