United Kingdom
I’m a Product Owner and Identity Architect with a unique cross-section of experience in global consumer data strategy, product development, and transformational leadership. With a background in engineering and a deep love for systems thinking, I’ve spent the last decade building integration pipelines, optimising CRM ecosystems, and launching data-informed products across the UK, Ireland, and Northern Ireland regions. Alongside my corporate career, I’m also the founder of TinaTalks™ — a movement and digital platform that helps women rebuild their identity after disruption using data logic, spiritual frameworks, and immersive transformation tools. 💜 Core Expertise: Product Ownership | Consumer 360 Data | CRM Optimization | MarTech Integrations | Event Leadership | Scalable Product Design 💜 Platform Work: Author (Five Good Years) | Creator of the Identity at the Core™ System | Host of the Identity at the Core Podcast | Speaker on Identity, Faith & Purpose I thrive at the intersection of insight and innovation — whether building global systems that serve thousands or designing personal blueprints that help women reclaim rhythm, identity, and legacy.
I drove product development by establishing product vision and acting as a customer's advocate. Administered platform improvements to meet client standards and continuously enhanced the product, streamlining the product roadmap and backlog. I consistently delivered on client requirements and addressed inefficiencies and gaps in change management and business processes. Collaborated with Managing Directors, clients, and suppliers; I modelled the project and product direction. Additionally, I implemented a secure system to enhance customer experience and operational efficiency across retail locations at Vodafone by establishing a unified experience layer and enhancing reporting capabilities. I have also guided teams through an agile transformation journey and implemented the SAFe framework optimizing team processes aligned with value streams and uplifted business sustainability. I streamlined collaboration and communication through engaging workshops, improving project delivery and outcomes. Key Achievements: • Spearheaded the development of an internal Accenture product aimed at achieving the company's net-zero emissions target by 2025. • Facilitated transformation of Vodafone Retail experience by implementing a new POS system in 400 retail stores. • Established a unified experience layer and enhanced reporting capabilities for Vodafone retail while mitigating the risk of data breaches by replacing outdated POS and unsupported Oracle software. • Reorganized agile teams within Agile Release Train (ART) to align with value streams and optimize efficiency, uplifting business sustainability. • Administered engaging workshops to effectively implement and bring the Delivery model to life and streamlined team collaboration and communication, resulting in improved project delivery and outcomes.
I established a robust data infrastructure to drive business growth and foster innovation, ensuring the sustainability of data clean-up efforts through automated reporting for ongoing data monitoring. Key Achievements: • Optimized data and MarTech ecosystem, delivering comprehensive support and facilitating seamless technology integration across multiple businesses within the UK, Ireland, and Northern Ireland regions. • Achieved 36% improvement in CRM performance by eliminating regular data queries and implementing personalized strategies based on accurate data, while saving 65% time on data integrations by creating healthcare data dictionary. • Accelerated market for data use cases by replacing global governance with local processes, resulting in a fivefold increase in speed and slashed operating costs by 50% through effective utilization of first-party data.
I seamlessly integrated Salesforce with Gigya, resulting in enhanced data management and customer relationship management capabilities. Additionally, I developed and designed efficient dataflows, validation processes and data architecture, ensuring the smooth functioning of data integration between platforms. Key Achievements: • Streamlined Careline operations, resulting in 50% reduction in both handling and processing times for customer queries. • Implemented optimized media strategies that led to 32% increase in club recruits, effectively turning consumers into brand advocates.
I established a new Essbase application/cube tailored to the specific needs of the finance business. Furthermore, I adopted the French cube structure as a foundation and demonstrated financial reporting capabilities by creating consolidated and separated reporting views for the UK and Ireland, transitioning the company from a basic PNL model to a comprehensive finance application. Key Achievements: • Streamlined month-end processes by achieving remarkable 98% reduction in queries, improving overall efficiency and timeliness. • Implemented error-free financial processing system by eliminating reliance on error-prone Excel sheets, resulting in 50% time savings for finance team.
I spearheaded several large-scale events, showcasing my expertise in event management and coordination. These included the Cadbury Premier League Sponsorship event in London. I also successfully organized the Global Financial Markets Forum in Abu Dhabi. Additionally, I orchestrated the highly successful Lenovo Product Launch in London, which was attended by 5K delegates. Another notable achievement was the seamless execution of the Kirkella Christening event in London. Key Achievements: • Spearheaded Cadbury Premier League Sponsorship event, involving over 50K assets and Kirkella Christening event in London, ensuring seamless gathering of 2K delegates, while also leading and planning execution of Lenovo Product Launch, attended by 5K delegates. • Orchestrated Global Financial Markets Forum in Abu Dhabi, attracting over 30K delegates.