Detroit Metropolitan Area
An Innovative and Strategic Thinker, High Energy Marketer and Sales Executive, Analytic Problem Solver, Team Builder, Goal Oriented Achiever, and a student of Social Media that motivates cross functional teams to maximize performance. I have a unique skill set from working for Fortune 500 companies, non-profit organizations, and serving on educational Boards of Directors learning to multitask in rapidly changing environments. I am a result driven team player who is passionate and tenacious about achieving objectives that have increased shareholder value, customer satisfaction and retention. I have a keen analytical mind that enjoys analyzing business opportunities. This is the result of my marketing and sales experience and academic background which includes an MBA in Marketing & Finance from the Univ. of Chicago and an undergraduate degree in mathematics with a chemistry minor from Southern Illinois Univ.
Marketing, Analytical Problem Solving, Strategic Planning, Branding, Sales, Government Affairs, Community Relations, Fund Development, Team Building, Advertising and a Student of Social Media • Energy Efficient Lighting (EEL), LLC, Acting Chief Marketing Officer o Instrumental in creating EEL and its social media and digital marketing strategies o Partnered with General Electric to bid on the $160 million LED contract for the City of Detroit o Participated in town hall meetings to secure community support o Assisted clients in complying with local, state and federal LED lighting guidelines • Smokin’ Joe Products, LLC, Acting CEO o Transformed Smokin’ Joe from a Chicago product into a 5- state regional brand o Developed Smokin’ Joe’s social media strategic plan, corporate website and online fulfillment plan o Worked with community organizations, culinary schools and non-profit organizations to grow demand, increase distribution and sales o Secured distribution of 4 items in Meijer stores in IL, MI, IN, OH & KY increasing sales 250% o Selected “Marketing Innovator of the Year” by Jewel Osco/ Albertsons & SuperValu • Derryl L. Reed & Associates, Managing Director o Founder of the Chicago & Detroit Gospel Showcase and Awards Program o Collaborated with State Farm to expand market share among multicultural consumers o Worked with Del Monte Foods on the launch of Bloom Energy Drink • Clear Channel Radio, Detroit, Director of Multicultural Marketing & Community Affairs o Developed strategic marketing plans for Anheuser Busch’s radio advertising, Bud 1 Night Stand and True Music concert series, increasing advertising revenue 8% o Created the Multicultural Marketing Department, which worked with community organizations o Established the radio advertising strategy and ticket giveaway for the Ford Detroit Football Classic
SBC Communications/Ameritech Advertising Services, Inc ($54 Billion in sales) • Director of Multicultural Marketing SBC o Appointed to the Political Action Steering Committee (PAC) working with member of Congress on Telecommunications legislation o Generated 14% revenue growth by targeting culturally diverse consumers and advertisers o Launched Southwestern Bell’s first bilingual directory • Director of Multicultural Marketing, Ameritech Advertising Services o Created an award-winning multicultural marketing department o Introduced bilingual directories which grew segment revenue 28% and was featured in Advertising Age. Notable Accomplishments: o Honored by Ameritech for “Sticking My Neck Out” to make diverse marketing a reality at Ameritech o Bilingual directory program was honored by the Small Business Administration and the Department of Labor. o Directory program won the industry’s Silver APPY Award • Director Brand Management, Director Consumer Segments, o Achieved the first year of $1 billion in sales, rolled out banner ads o Introduced new digital marketing assets to increase B2B sales o Oversaw market research and reduced expenses by $50 million o Managed a team of 28 direct reports
TIAA-CREF, NY ($150 Billion in Assets) AVP Group Insurance Marketing & Company Officer • Developed strategic business plans to service colleges, university and nonprofit organizations o Created a business review process to improve customer relations and pricing • Marketing plans reversed a 3-year termination trend, achieving 6% growth • Led TIAA in securing Long-Term Care® group insurance sponsorship plans • Spokesperson at industry conferences, tradeshows and employee benefits programs • Created educational materials (videos, brochures, press releases, PowerPoint, etc.) for participants