Istanbul, Türkiye
Dynamic and results-driven e-commerce professional with a strong foundation in online brand management, digital marketing strategy, and operational excellence, holding a BSc from University College London (UCL). My expertise is rooted in driving growth, optimising digital sales funnels, and enhancing the online customer journey across diverse e-commerce platforms and startup environments Currently working as a Brand Specialist at Amazon. Skilled in P&L management, supply chain optimisation, and marketing strategies, contributing to the success of Health & Personal Care and Grocery categories. Values collaborative problem-solving and innovation, and brings a strong foundation in management science and cross-functional teamwork to deliver impactful business results while aligning with organisational goals.
• Managed a diverse portfolio of mid-to-large vendors in Health & Personal Care and Grocery categories. • Utilized data-driven strategies to optimize P&L management, achieving category targets. • Streamlined supply chain operations, enhancing inventory efficiency and reducing costs. • Executed marketing campaigns through Amazon Advertising, boosting traffic and conversions.
• Managed order fulfilment and shipment coordination for over 20 global brands, ensuring optimised supply chain processes. • Developed merchandising and product assortment plans based on sales analysis • Assisted in pricing strategy and seasonal budget planning, optimising profitability and market competitiveness. • Analysed consumer behaviour and promotional trends to inform buying and marketing decisions for upcoming seasons.
• Co-founded a B2C mobile app startup, supported by top incubators and Innovate UK Edge. • Developed and executed innovative marketing campaigns, achieving over 800 Beta signups and 4,000+ social media followers within the first year. • Collaborated with a cross-functional team to design app features tailored to the target market customer personas. • Spearheaded user acquisition through digital marketing, influencer partnerships, and growth-hacking strategies.