Denver Metropolitan Area
-Defined content marketing strategy and plan for Hitachi Vantara Industrial Solutions -Managed content development (in-house and externally) for external assets -Collaborated with technical subject matter experts to write relevant assets promoting solutions -Strategized with social media and website to enhance asset visibility
-Led and executed brand identity transformation for the company -Authored visual and content brand guidelines -Defined and oversaw brand governance process for externally facing marketing materials -Consulted the website team to design and implement new brand identity -Managed a team 5 junior designers that developed externally facing materials
-Defined user journeys to align with business goals -Translated business requirements into low-fidelity prototypes -Visually designed the UI for 44 pages and more than 100 unique, responsive components -Worked directly with developers to test and refine each component -Designed and formatted visual assets across the website (icons, images, etc.) -Ensured seamless brand experience (beginning this project in a brand management role)