Ann Arbor, Michigan, United States
Experienced leader who builds communications infrastructure, delivers impactful messaging campaigns, develops successful communications strategies, and leads dynamic teams to achieve project and professional goals. Skilled public speaker and event host with extensive experience organizing trainings, public meetings, webinars, briefings, and large-scale conferences. Proven record of accomplishment across government, private, philanthropic, and nonprofit sectors of bringing clarity, audience connection, and strategic vision to communications campaigns. Areas of Expertise Strategic Communications ✨ Cross-Sector Engagement ✨ Campaign Development ✨ Multimedia Content Strategy ✨ Stakeholder Engagement ✨ Public Affairs & Policy Messaging ✨ Team Leadership & Supervision ✨ Training and Professional Development ✨ Public Event Hosting ✨ Project Management ✨ Crisis Communications ✨ Branding
Led the conceptualization, strategy, and execution of client communication campaigns, supporting contracts valued at over $30M. - Managed cross-functional teams to produce stakeholder-focused communications that drove measurable engagement. - Supervised a team with day-to-day support, performance management, and career development guidance. - Creative director for video content that generating 1000's of views and engagements by leading audience research, concept development, scripting, editing oversight, and public rollout strategy. - Directed strategy, content creation, and distribution for a newsletter with over 217,000 subscribers, resulting in a 31% increase in subscribers and a 21% increase in unique opens in 2024. - Translated complex topics into accessible, engaging content across podcasts, social media, newsletters, web pages, fact sheets, issue briefs, press releases, blog posts, webinars, videos, presentations, and media toolkits. - Led a national outreach campaign culminating in a White House event and subsequent legislation introduced in the U.S. Senate. - Consulted, trained, and provided technical assistance to 14 organizations including a training series covering: creating effective and engaging video, policymaker outreach, user engagement with websites. - Hosted dozens of company and client live public online discussions, events, webinars, and podcast interviews. - Created and executed the strategic communications plan for a companywide initiative including initial rollout and follow-up engagement efforts across staff and leadership. - Managed an external communications campaign that resulted in the most website landing page views of any page at the time. - Developed crisis communications response to a challenging topics connected to a partner relationship. - Led engagement with press, developing press pitches, managing press relationships, media monitoring of key topics, and providing staff training for press interviews.
Served as communications lead for research projects that generated over 467,000 publication downloads through the development of 60+ dissemination and engagement plans with defined goals, strategies, target audiences, budgets, personnel, and timelines. - Established key performance indicators (KPIs) and strategic messaging frameworks to guide long-term communications success. - Translated complex policy-relevant research into clear, accessible content across thousands of assets, including social media posts, newsletters, webpages, fact sheets, issue briefs, blog posts, presentations, and press releases. - Directed digital outreach activities across four internal divisions, overseeing the publication of 850+ research reports and distribution of 168+ biweekly newsletters—achieving open and click rates 5% and 8% above industry averages. - Planned and hosted the client’s highest-performing Facebook Live event, achieving record-setting live views and engagement on the platform. - Managed day-to-day operations of the client’s website and communications support contract, supervising contract staff, developing detailed work plans, and overseeing an average budget of $400,000 with six consecutive years of zero cost overruns. - Led internal trainings on effective research communication strategies, improving writing quality and audience alignment for federal staff and contractors. - Strategized and coordinated website design enhancements based on data analytics and user experience insights.
- Served as project manager in the planning, execution, and marketing of numerous programs including five, one and two-day national public policy conferences as well as numerous seminars and briefings, requiring the management of committees and budgets, as well as the administration of staff at all levels of the organization. - Developed the integration and marketing of the organization’s project reports, policy briefs, grant reports, newsletter articles, and website to national, state, local, and trade media organizations across print and online media. - Facilitated a four-month change management process that increased engagement with the organizations Associate Membership. - Designed, developed, managed, and updated a website built on the Drupal and CiviCRM platforms. - Managed a database of 5000 stakeholders. - Managed the posting of content and engagement with followers on the organization’s Twitter and Facebook accounts. - Advised on the planning, marketing strategies, and management of four internship programs.
- Executed outreach and coordination for national political campaign, connecting congressional lawmakers and community stakeholders - Created written content, produced graphic designs, served as field organizer, and coordinated a team of consultants in the planning of a statewide election in partnership with state and local stakeholders. - Supported communications team in planning and implementing integrated media campaigns involving news events, television, radio, direct mail, brochures, and the Internet. - Conducted policy and legislative research to communicate federal and state public school education issues.
• Conducted research and writing for direct mail communications products for 21 clients in high-pressure environment of mid-term election cycle. • Edited and revised graphic layouts of direct mail communications products. • Maintained and organized schedules and records of clients comprising 187 distinct direct mail pieces.