Miami, Florida, United States
As a senior SEO marketing manager with 10 years of hands-on experience in all aspects of SEO, I've successfully led and executed various SEO projects for diverse clients across different industries. I have extensive knowledge and skills in technical SEO, on-page and off-page optimization, content marketing, link-building, and analytics. I have also trained and mentored a team of marketers to use the latest SEO tools and best practices to optimize content quality and performance. I am proficient in HTML, CSS, website architecture, and GA4. I’m incredibly passionate about all aspects of digital marketing and I’m relentlessly ambitious about things that I’m passionate about. I find it meaningful, challenging, and exciting to develop, test, and implement new marketing strategies.
- Lead a team of SEO & Content Marketing managers to develop and execute comprehensive website strategies aligned with business objectives, for various partners; - Partner with Product, Sales, and Marketing teams to enhance user experience and ensure seamless user journeys that showcase product value; - Conduct hands-on technical and on-page optimization of partner websites using various SEO tools and platforms, such as SEMrush, Ahrefs, ScreamingFrog, Conductor, SurferSEO, and Google Search Console; - Create and implement results-driven, high-level SEO strategies for dozens of partners featuring step-by-step actionable items, timelines, and projections;
Recruited, trained, and supervised a team of digital marketing channel specialists, focused on both paid and organic channels for maximum impact; Oversaw and fine-tuned client advertising campaigns, ensuring optimal performance and return on investment; and Collaborated with prominent clients such as Reckitt Benckiser (Mucinex, Clearasil, Delsym, etc.), HubSpot, Wealthsimple, Health Insurance Innovations, Cortex Dental, MediaPRO, Museum of Sex, Orca Security, and numerous others to drive their marketing success.
- Using a variety of tools, I audit PASHpost for on-page, off-page and technical SEO issues - Measure the success of SEO campaigns with use of web analytics and SEO campaign management tools. - Manage a team of writers to create SEO-optimized content. - Manage a team of brand ambassadors to create awareness and drive sign-ups.
As the dedicated SEO specialist for TechTarget’s Security, Networking, and Data Center Media Groups, each receiving well over 1MM UV/month, I helped increase organic traffic by nearly 30% YOY following our Google Panda remediation. I Optimize highly technical content at publication, analyze available data, and revisit content at the 30, 60, and 90 day marks; Create content plans on a variety of information technology topics, researching keywords, organic search competition and the performance of previously published content; Work with other members of the Traffic, Search and Engagement Team and editorial teams to increase organic search engine traffic and reader engagement on TechTarget sites; Monitor and research the latest SEO, content strategy and social media trends and how they impact the business; Execute keyword research and competitive analysis using tools such as Google AdWords Keyword Planner, Google Search Console, SEOMoz, SEMRush, MarketMuse, etc…; Assist VP, Search & Engagement and SEO manager with editorial training on SEO best practices as required; Crawl TechTarget sites for any missed opportunities using tools such as ScreamingFrog, Xenu Link Sleuth, etc…; Work with content development strategists to identify topics for content plans that will increase traffic to our sites, as well as content to be remediated, and other projects as needed; and,