Greater George Town
I am a commercial and operations leader with 20+ years of experience driving growth, delivering complex projects and working across recurring contractor, consultant and specialist supply ecosystems in energy and infrastructure environments including construction, manufacturing and renewables in Malaysia. A consistent theme in my work is helping organisations win the right work, price delivery risk with discipline, reduce rework through stronger front end scoping and protect margin across delivery and supply chains. This is grounded in practical visibility of how Malaysia’s delivery networks and specialist participation patterns repeat across projects and sectors. My core strength is translating technically complex, high stakes environments into clear commercial and sourcing decisions by balancing cost, risk, delivery and long term performance particularly early in the project lifecycle, where small choices often have outsized downstream impact and where recurring delivery ecosystems materially influence outcomes. My experience spans solar EPCC projects, building envelope and waterproofing remediation, structural steel works and business unit leadership, working closely with sales, procurement, operations and project teams. This has given me a grounded view of how front end decisions actually play out on site, on the factory floor and across Malaysia’s contractor–consultant–specialist delivery ecosystem. I bring a practical sustainability lens focused on implementation including material and vendor selection, lifecycle cost, operational efficiency, compliance requirements and the real trade offs organisations face when balancing sustainability goals with budget, delivery timelines and risk. I am most effective in leadership roles across commercial, business development, procurement, programme management and strategy/execution in technical, high consequence environments where execution quality directly affects cost, safety and outcomes.
Interim commercial and operations leader for SMEs and start ups in energy, construction, and manufacturing, engaged to drive growth, restructure businesses or prepare for market entry. Partner with founders and senior leaders to turn strategy into action, making key commercial and operational decisions. Lead initiatives to grow revenue, improve margins and optimise costs using practical, results driven approaches. Support market entry and product launches ensuring commercial assumptions, supply chain readiness and execution plans are aligned. Establish performance and governance frameworks to guide leadership teams on pricing, risk and resource allocation. Coordinate across Sales, Operations, Procurement and Finance to ensure plans are clear, measurable and achievable.
Regional lead for flat roofing and solar product portfolios across Asia, responsible for product strategy, lifecycle and commercial performance. Owned the full product lifecycle from concept and testing to production readiness, market launch and post launch tracking. Led cross functional risk reviews across manufacturing, supply chain and quality teams in multiple countries, ensuring product launch decisions balanced safety, compliance and commercial impact. Partnered with technical teams and testing centers to finalise designs and achieve product certification. Guided commercial decisions on pricing, special project approvals and sales performance. Drove sales excellence and CRM transformation, improving adoption, alignment, and commercial performance.
Held full P&L responsibility for the Northern Region, overseeing sales, project execution, procurement coordination and operational performance across multiple project types. Originated, developed and closed EPC, PPA and O&M opportunities, leading feasibility studies and aligning technical, financial and risk assumptions with HQ stakeholders. Developed regional go to market strategies based on market needs, customer profiles and solution fit for current and future offerings. Built strategic partnerships across Northern and Central regions, enabling vertical integration and driving approximately 25% sales growth. Presented technical, financial, sustainability and investment cases to senior client stakeholders, supporting high value and long term decisions. Coordinated closely with Operations, Procurement, Finance and Marketing to ensure efficient resource deployment and consistent execution quality. Identified operational inefficiencies through direct site engagement, translating on the ground observations into process improvements that delivered 15–20% productivity gains. Reorganised on-site workflows for EV-related projects, reducing labour time by 50% while maintaining delivery standards and safety outcomes. Improved cashflow and working capital by renegotiating supplier delivery schedules from quarterly to monthly shipments enabled by higher project volumes. Led and participated in RFPs and tenders, shaping commercial strategy, pricing assumptions and execution.
Held full P&L responsibility across trading, subcontracting and facilities & maintenance businesses, covering sales, procurement, operations, finance and credit control. Led commercial strategy and execution for supply & install projects in metal decking, roofing, walling and trusses, successfully delivering 150+ projects ranging from 3,000 to 9,000 sqm. Scaled the business from a materials trading model into subcontracting and services, increasing profit margins by 4x while sustaining 8–12% annual sales growth over multiple years. Oversaw end to end project lifecycle including tendering, contract negotiation, procurement, site execution, claims management and final handover. Built and managed strategic and key accounts, balancing pricing, risk exposure and long term client relationships in a competitive construction environment. Implemented operational improvements across site workflows, documentation and coordination between office and site teams, improving delivery speed and reducing errors. Institutionalised vendor management, credit control and risk discipline developed during earlier periods of market volatility into standard operating and commercial practices. Led procurement, supplier management and subcontractor performance across multiple concurrent projects in asset heavy construction environments. Improved site safety, compliance and quality standards, reducing incidents and non compliance while enabling faster and more predictable project delivery.
Led business development, sales and project delivery for trading and subcontracting segments, covering roofing, walling, trusses and related construction works. Established and grew the projects and contracts division from the ground up, driving 20–40% annual growth in project based sales. Expanded the business into facilities and maintenance services, achieving 12–18% annual sales growth through value added offerings and recurring work. Managed end to end project execution including tender submissions, contract negotiation, procurement, site coordination, progress claims and handover. Operated through periods of severe materials price volatility and supply shortages, strengthening supplier relationships, securing quotas and prioritised allocation to sustain project delivery. Enforced strict credit control and cash discipline in high risk market conditions, protecting cash flow while many smaller competitors slowed or exited the market. Liaised with consultants on plan submissions, technical clarifications and approvals to keep projects moving on schedule. Built and managed supplier and subcontractor networks, personally vetting materials and labour to ensure cost, quality and delivery reliability. Achieved contribution margin of 20 to 30% per project through value added services, better pricing discipline and tighter project cost control. Developed hands on project and subcontracting expertise by spending time on site, strengthening coordination between sales, operations and execution teams.
- Building material sales and consultation. - Customer service. - Customer relationship management. - Client development. - New client acquisition. - Receivables collection.
- Implementation of various corporate exercises for Hwang DBS and external clients. - Research companies and industries. - Write and compile prospectuses, proposals and announcements for submission to the Securities Commission, Foreign Investment Committee, Bursa Malaysia, etc.