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Building digital products for 350+ clients over 22 years. Launched two SaaS spinouts CRM and ERP markets. Strong focus on AI pilots and RAG tools. 2004 - 2026 | As cofounder and CEO of Say Hey, a marketing and technology company near Bruges, my team and I worked on brand, strategy, growth and digital projects for industrial and B2B brands (URSA, Van Beveren, Packo, Littler), sports (BC Oostende), the public sector (Stad Brugge) and consumer brands (Spermalie, Kite Optics, Think Pink). 2023 - 2026 | Launched Rushr, a white label B2B AI driven SaaS that automates service and maintenance planning for technical service organisations, we're live with 5 B2B customers, 10+ daily field teams, totaling 10 000+ end customers in recurring maintenance planning. 2024 - 2026 | Launched Wooha One: an AI driven full stack content, commerce and apps platform. Wooha One inherits the architecture of our Atomix platform that has carried 250+ clients on a continuous upgrade path for more than 15 years, with custom ecommerce, international projects and multi currency support with ERP/CRM integrations on top.
Entrepreneurship, Brand Positioning and +34 skills
→ Leading the spinout of Wooha Group from Say Hey, with Wooha One as its flagship product. → Wooha One is an AI driven full stack content, commerce and apps platform: custom ecommerce, international and multi currency support, ERP/CRM integrations on top of a native frontend. → Originator and product architect: defined the architecture, the commercial model and the AI integration approach. → Built on .NET Core, SQL Server, Azure and Angular, API first.
→ Built Say Hey from a 2 person founding team to 25 staff over 22 years. → Led brand, strategy, growth and digital projects across industries, from industrial and B2B to public sector and consumer brands. → Drove the company's transformation from web bureau to full service brand, growth and technology partner. → Architected the Atomix platform that still carries the entire client portfolio today, on a continuous upgrade path. → Personal P&L responsibility: hiring, promotions, restructurings, financial planning and commercial strategy.
Database Design, Data Modeling and +1 skill
Go-to-Market Strategy, Database Design and +2 skills