Milan, Lombardy, Italy
I have spent 30 years building some of the world's most recognised luxury and fashion brands, from leading Diesel's digital division in 1995, to co-founding Swide.com (the first luxury digital storytelling platform of Dolce&Gabbana), to serving as CMO at Versace, Corneliani, Borsalino and Chief Digital Officer at Dolce&Gabbana for over a decade. What makes my profile unusual is the combination: I am a brand and marketing executive with deep digital fluency, built from the ground up before digital was a department. I have led teams of over 50 people, managed marketing budgets exceeding €80m, and driven brand strategy across multiple markets, always at the intersection of creative vision and commercial rigour. My work spans the full brand-building spectrum: corporate repositioning (Versace, Versus, Corneliani, Borsalino, Piquadro, Santoni), omnichannel transformation, digital and e-commerce strategy, purpose-driven brand architecture, and executive leadership development. I have advised global institutions including PwC, the EBRD, and led engagements for Luxury and Premium brands. I hold a Professional Certified Coach (PCC) credential from the International Coaching Federation, a qualification I use not as a separate career, but as a tool to make the executives and teams I lead more effective. I am currently open to senior executive roles (CMO, CDO, CEO, GM) within luxury, fashion, or premium consumer goods, ideally environments where brand heritage and digital transformation are both on the agenda. If that describes your organisation, I would welcome the conversation.
Organica is an integrated digital communication group with over 20 years of experience. It brings together five specialised units – Data & Tech, Factory, Activation, Media, and Experience – to deliver tailored strategies, creative campaigns, and tech-driven solutions that connect brands and people in meaningful, measurable ways. Clients: Dolce&Gabbana, Grana Padano, Diageo, Giovanni Rana, KIA, Assica, Beta, and more
Senior Advisor to the CEO, and deputy CEO - CMO of Borsalino. ChimHaeres Investment Holding is a private investment company focused on the acquisition and management of aspirational luxury and lifestyle brands. Owned brands: Borsalino, Vionnet, Zagato Car Design, Fogal
Brand and Marketing Consultancy agency specialized in Luxury and Consumer Goods area, with the focus on Purpose Driven brand and Sustainability strategy. Clients: Valextra, Pinko, Piquadro, Bulgari, Bally, OVS, Geox, Kering, Edison Energia, Brics, Borsalino, Corneliani, Santoni, Davines, Calzedonia, Diesel, ACBC, JAB Group, Benetton, Moncler, Max Mara,..
I teach Luxury Marketing and Digital Strategies at IULM, one of Italy's leading universities for communication and fashion. The course bridges heritage brand management with digital transformation, AI, and the evolving luxury consumer. https://www.iulm.it/en/iulm/ateneo/docenti-e-collaboratori/Valle-Dennis-Giacomo