Dennis Hobbelink

Agile Coach | Helping leaders and teams make change work

Amsterdam, North Holland, Netherlands

About

I help leaders and teams deal with change in a way that works for them. Change isn’t about rolling out a new framework, it’s about understanding what really needs to shift, and making that shift work. With 10+ years of experience in agile roles, I now focus on guiding colleagues through complex changes. I bring a mix of honesty, empathy, and structure. And I’m not afraid to challenge the status quo if it helps us move forward.

Experience

  • Agile Coach at Kamer van Koophandel
    Aug 2024 - Present · 1 yr 11 mos

    Driving the company wide Business & IT transformation to the next level: - Support leaders and teams to work towards the transformation plan - Lead the Obeya and OKR approach to improve alignment between all teams - Coach senior leaders to improve team performance and decision-making

  • Unilever (6 yrs 3 mos)
    • Agile Transformation Lead - Europe
      Oct 2022 - Jun 2024 · 1 yr 9 mos

      Leading the agile transformation for the European Ice Cream business: - Implemented Scrum, Kanban, and OKRs for 40 teams across Europe - Introduced a recurring QBR setup for all central and local leadership teams - Actively coached senior leaders and therefore improved the capacity planning

    • Agile Coach - Benelux
      Jul 2019 - Sep 2022 · 3 yrs 3 mos

      Guiding Products Owners, Scrum Masters and leadership in the agile journey: - Started the company-wide agile transformation, leading to a global role out - Onboarded 16 marketing and sales support teams to Scrum and Kanban - Conducted an agile mindset training for all new Unilever joiners in the Benelux

    • Scrum Master
      Apr 2018 - Jun 2019 · 1 yr 3 mos

      Supporting the digital and e-commerce team in their agile transformation: - Facilitated all sprint planning sessions, reviews, stand-ups and retrospectives - Fostered a culture of continuous improvement through experimenting - Collaborated with both teams and their Product Owners to achieve the goals

  • Product Owner at T-Mobile Nederland
    Oct 2015 - Mar 2018 · 2 yrs 6 mos

    Leading the redesign product for the business website and content hub: - Collaborated with stakeholders to define and prioritize product features - Championed the product vision, ensuring it aligns with the overall business - Successfully launched both platforms on time, delivering the KPIs

  • eCommerce Expert at DHL
    Jul 2014 - Sep 2015 · 1 yr 3 mos

    Managing the digital self-service and content on websites in the Benelux: - Collaborated with the Benelux marketing teams to improve the content - Coordinated with external agencies for digital project support and tooling - Analysed user data and feedback to optimize the digital content