Greater Tampa Bay Area
Passionate evangelist, marketing leader, problem solver, and storyteller with nearly 20 years of experience focused on inspiring cross-functional teams to develop and commercialize innovative technology and service solutions to address unmet market needs in healthcare. Experience marketing solutions in radiology, nuclear medicine, cardiology, and hospital pharmacy.
Responsible for leading marketing strategy and execution for NuvemRx where we help community health providers deliver on their mission by simplifying the complexity of pharmacy operations —with a suite of scalable solutions that integrate software, intelligence and expert support that can illuminate savings, expand access, and elevate patient care.
Responsible for driving marketing excellence across a global team of marketing professionals focused on transforming the pharmacy and nursing care model and helping health systems realize the vision of the Autonomous Pharmacy. The global marketing team includes Product Marketing, Portfolio Marketing & Operations, Regional Marketing, Brand, Demand Generation, Digital Marketing, Design, Events & Experience, and Clinical Marketing & Thought Leadership.
Responsible for leading the Omnicell North American marketing team delivering excellence through impactful tools, cutting-edge digital media, events and experiences, and strategic campaigns to drive and accelerate the adoption of Omnicell's outcomes-centric innovative solutions and services. The marketing team includes Product Marketing, Portfolio Marketing & Operations, Brand, Demand Gen, Design, Events & Experience, and Clinical Marketing & Thought Leadership.
Responsible for leading product marketing at Omnicell where we are transforming medication management with a combination of technology, analytics, and expert services designed to make pharmacy care smarter and safer for all.
Responsible for the development and execution of market strategies, tactical plans and comprehensive marketing collateral based on clinical indication driven market segments for the LifeVest product. Developed strategies and action plans for a diverse sales force of over 400 professionals to advance product penetration in new market segments. Created strategy and execution plan with a cross-functional team for a new cardiology market expansion opportunity. Leveraged RWD to partner with physicians to develop patient case studies to illustrate clinical use scenarios and product efficacy. Mentored product manager through strategy and launch of new heart failure patient management tools as part of the LifeVest online patient data management solution.
Responsible for developing and driving the upstream and downstream global strategic marketing vision for the molecular imaging business. Owned commercial marketing activities from 2009 to 2013, where revenue grew from $0.3M to $11.5M and international presence grew from 2 to 41 countries. Designed and executed marketing campaigns in multiple global markets by identifying key buying criteria and creating messaging to align with customer needs. Created videos, brochures, and interactive digital tools to enable our sales team to effectively demonstrate return on investment and other product benefits. Managed Key Opinion Leader process for a global research program that gathered data and protocol information from hospitals to support clinical, industry, and regulatory initiatives.
Responsible for executing upstream and downstream marketing strategy in North and South America. Directed marketing activities for the 2nd generation product in the molecular imaging business using voice of customer to establish marketing requirements and worked cross-functionally to bring the product through the development and commercialization processes.
Responsible for executing operational marketing activities and driving commercial success in North and South America. Generated a novel new product pricing strategy to enable flexibility while maintaining high gross margin and product profitability. Worked with key industry partners on distribution agreements and strategy to increase market penetration.
Responsible for mentoring two financial analysts as well as the creation of financial models and tools to assist the executive sales management team in setting strategy.