Haarlem, North Holland, Netherlands
High-performing B2B marketing leader with a 'play to win’–mentality. I have proven track record of delivering robust results in growing market share in businesses in Asia, US and Europe, transform strong analytical skills into developing and executing winning marketing strategy, marketing management, activation and business development competences. I design quickly the bigger picture, focus on the main opportunities and define a compelling winning strategy. As an authentic, passionate and affiliative leader I set and steer multi-functional teams in complex organizations succesfully and build on others' capabilities to achieve the higher goal.
Strategic Marketing Director EMEAI – Traka (ASSA ABLOY Global Solutions) Leading regional marketing (digital, branding, comms & segment management) to identify growth opportunities and strengthen Traka’s competitiveness Partnering with EMEAI countries to develop and execute strategies that drive accelerated growth Driving strategic initiatives and ensuring best practice sharing across sectors in region Building and expanding partnerships with channel partners & system integrators Targeting, onboarding and nurturing key partners to ensure seamless integration solutions to end users.
- Defining the European business and marketing strategy with business intelligence in EMEA -Shaping the innovation portfolio, i.e. defining the market needs, prioritizing innovation resources - Developing the market positioning and launch plans of new products, and defining the customer, product, and market communication strategy - Leading our European marketing team in coordination & alignment across various functions and other regions across the company.
Responsible for the marketing strategy and plans for Industrial Wood coatings in Europe and India (EMEAI) as well as execution and implementation of the marketing activities to meet business objectives. Leading European marketing team in communications, branding, sustainability, product and segment managing (13 FTEs). Grow business organic and inorganic by two acquisitions, doubling net sales to over 600 million euros, initial M&A dialogues owners/ PE, screening prospect targets with strategic rational, due diligence, fillings and phase 1 integration of Oskar Nolte and ICA Group.
• Responsible for developing & executing compelling global marketing strategy, strengthening market leader position in insulation for process industry & Marine & Offshore • Lead & develop Marketing & Business development team of 12 FTEs, consists of marketing management, product management, comms and business development • Member of MT and Quarterly Business Reviews and lead OpCo strategy process for the Group • Development of 3-year strategic plan, grounded in sound value propositions and specific objectives to drive an aggressive growth strategy for key target segments • Management of business development and innovations through stage gate funnel: execute ideas, innovation and services to demonstrate and communicate the proven vale of products/services & solutions • Develop and activate (digital) marketing & sales tools, product benefits & positioning, brand architecture, tailored messaging on relevant touchpoint to key stakeholders. Creating content, assets & campaigns (sales enablement materials) to increase brand preference.
- Accelerating profitable growth in €4 billion commercial real estate (Offices, Health, Retail, Leisure) with shared P&L responsibility for net sales & CM, delivering global winning marketing & business initiatives for decorative paints in Top 15 countries - Roll out new operating ‘Play to win’-BCG model for 3 regions, targeting top 3 end sectors - Lead & manage Regional Marketing Managers, 2 direct reports, to win local and foster competences - Developed marketing & brand strategy and steer local activation of sales & marketing assets (e.g. campaigns, concepts, comms, content, digital tools, CRM, services) - Qualitative research amongst key stakeholders to define marketing concepts in China, SE Asia, UK and NL: journey, need gaps, insights, opportunity areas. - Head of Exteriors category: marketing strategy, lead innovations & portfolio globally - Lead sustainability strategy and activation of value propositions - Growth strategy for expanding distribution & omni-channel approach (ExCo project) Performance: • Market share value uplift of 1,0pp in 2017 • Grow market share value in Exteriors with 3pp in Asia last year • Introduced Dulux Professional brand, portfolio, route to market, comms in SESAME
• Leading innovation and new business team worldwide for Automotive coatings • Stage gate funnel: developing ideas to break-through product and service innovations • Direct reports: 6 Business development & service managers • Lead and launch two global innovations Performance: 2 breakthrough innovations launched successfully: from idea to market launch: 1. Click&Go : launched in USA & EMEA. Uplift: 20% price premium, incr. net sales of 15% in NA, see AkzoNobel annual report 2012 2. Stickerfix: launched to OEM and bodyshops globally • Enlarged team with Services: developed to high-performing team launching innovations