Eindhoven, North Brabant, Netherlands
As Product Marketeer I am responsible for setting the company's product strategy, building partner vendor relationships, initiating marketing activities, etc. Some of my respsonsibilities are: • Initiating and managing on- and offline marketing campaigns • Working with internal and external stakeholders to create content, improve (online) visibility, etc. • Managing lead follow up • Maintaining and strengthening relationships with partner vendors
As Marketing Communications Specialist I was responsible for implementing the global marketing strategy which involved: • Assisting with developing short- and long-term marketing plan and related marketing budget. • Managing event opportunities, including speaking engagements, trade show organization / presentations, and sponsorships. • Developing marketing outings, including Webinars, mailers (incl. database management) and advertising campaigns. • Initiating, cultivating, and maintaining media relationships including the management of review and demo units. • etc.