Dennis Eichler

Social Media. Exploring AI’s role in comms & marketing.

Frankfurt, Hesse, Germany

About

Hi, I am Dennis. I love doing social media and I share my personal learnings about AI. Cheers.

Experience

  • ABB (10 yrs 10 mos)
    • Global Social Media Manager
      Feb 2020 - Present · 6 yrs 6 mos

      I am globally responsible for the social media channels of ABB`s Motion business. What I do: ✅ Managing & monitoring ABB SoMe channels (focus on LinkedIn) ✅ Developing strategies to grow social media channels (organic and paid) ✅ Thought Leadership, Employee Advocacy and Social Selling initiatives ABB is a global technology leader in electrification and automation. We see our purpose as being to enable a more sustainable and resource-efficient future. By connecting our engineering and digitalization expertise, we help industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. We call this: ‘Engineered to Outrun.’ We have around 110,000 employees worldwide and a history that stretches back more than 140 years.

    • Digital Communications & Country Web Manager Germany
      Jul 2017 - Feb 2020 · 2 yrs 8 mos

      🖥️ Main contact person for all web (new.abb.de) & social media related topics & training at ABB Germany 📱 Strategic & operative management of social media channels: Facebook, Instagram, Twitter and YouTube

    • PR-Referent Unternehmenskommunikation
      Oct 2015 - Jun 2017 · 1 yr 9 mos

      I started my journey at ABB right after my studies. And wow, we conquered quite a lot of projects together as a team. Hannover Messe (Obama & Merkel visit, that was tough), Special Olympics (ABB Germany is one of the main sponsors), the Solar Impulse road trip (took a Tesla through France and Spain), and many more events and cool projects (one of the first ABB countries to start with Instagram)...Good memories. 😊

  • Co-Founder at ECOMstrategists (in Auflösung)
    Apr 2020 - Nov 2024 · 4 yrs 8 mos

    E-Commerce focus: Shopify, Ads, Websites

  • Digital Communications at Energy Efficiency Movement
    Oct 2022 - Mar 2024 · 1 yr 6 mos

  • Communications Europe at BMW Group
    Oct 2014 - Mar 2015 · 6 mos

    Cars, cars, cars! I have been supporting all local and global communications & marketing activities for BMW, MINI and Rolls-Royce as a working student in Munich.

  • IT First-Level-Support at IBM
    Aug 2013 - Oct 2014 · 1 yr 3 mos