New York, New York, United States
i didn’t set out to work in advertising. or sales. or marketing. i studied philosophy, history, and theology because i was curious about how people think - how beliefs are formed, how decisions are made, and what shapes the way we see the world. eventually, that curiosity led me into business. first through entrepreneurship, then FMCG marketing, and later into B2B tech. i didn’t have a playbook. but i was good at listening, mapping systems, and asking the questions most people skipped over. i joined Influ2 when we were just five people and the product didn’t even have a name. we knew it could do something powerful - deliver ads to specific people, not just companies - but we didn’t yet know how to explain that value to the market. so we started building. customer by customer. message by message. over time, we developed the language, the playbooks, and the outcomes that now define contact-level advertising. today, Influ2 is used by companies like Snowflake and Crowdstrike to connect marketing with sales in ways most teams didn’t think were possible. we help go-to-market teams engage entire buying groups, shorten sales cycles, and stay relevant throughout long, complex deal processes. my job now is to keep scaling that impact - not just by driving growth, but by building teams, strategy, and infrastructure that last. everything else starts there.
• Leading digital strategy and social intelligence across all digital touch points including media, social, search, loyalty and CRM. • Creating and fostering a digital culture in line with Philip Morris general strategy. • Development and execution of digital programs and content to support new launches and social initiatives, holistic management of media campaigns. • Execution of competitive analysis and building social media programs and infrastructure to leverage digital exposure.
• Сreated and implemented the company`s business strategy, P&L, Key Clients service. • Delivered high value to clients, cultivating long-term relationships. • Provided teamwork and project management coordination. Recruited, led and motivated a team. • Supervised documentation and payments. Digital Vision creates an experience on the web and new ways to connect brands and audiences.
• Managed all New Business activities, presented the company and projects to the clients. • Participated in financial and strategic planning of the company development. • Provided project management for Key Clients, coordinated teamwork, supervised Client Service. Youshido is a digital production with a mission of throwing all of its engineering potentials onto products that would bring people using them a genuine feeling of contentment.