Çekmeköy, Istanbul, Türkiye
“Retail Operations Director with a Business Administration background, excelling in international retail growth, talent development, and finance-driven strategy. I build high-performing teams, optimize cost structures, and drive cross-region expansion—all while putting people at the center. Results-oriented, globally-savvy, and leadership-focused
Think Positive with the objective of helping brands and retail businesses grow revenue. We help business owners at all levels get their operations aligned in a way that boosters their business. This includes consulting on the customer services offering and branding, decreasing overheads, advising on collections business operations and routes to markets. We understand that the brands world is not for the faint heated. With its razor-thin margins and the pressure to bet on the next fashion. Couple this with digital advancements and changing consumer trends which threated to disrupt the consumer model on a daily basis and it’s amazing that many retailers opt to navigate the marketplace without support. However, the industry leaders that opt to parent up with a consultant stand to benefit from the support of an ally. A consultant can help advise on industry practice and implement customised solutions that aren’t just addressing today’s challenges but creating opportunities for tomorrow. We work by breaking down your total operations (from shop floor to head office and every area in between) and addressing your pain points. After all, the key to running a successful retail organisation is consistency at every level. However, some business owners and boards of directors might have lost visibility of what is happening at every level of the supply chain. We work to give this foresight back, to give you control of your operations at every level and to make active improvements in each area. Our consultancy services might stand to be the biggest investment you will ever make.
Management of all retail stores including 30 domestic retail stores, 6 international stores (London, Paris, Zurich, Geneva, Moscow and Berlin) and 6 franchisees, 30 department store corners (Boyner and YKM) -Directly reporting to CEO. -P&L responsibility with a sales budget over 100 million TL. -Management a team of 7 directly reporting managers: 3 Retail Managers, 1 Product Manager, 1 Allocation Manager, 1 Logistics & Replenishment Manager and 1 VM Manager. -Management of field sales team over 180 employees. Core Competencies: • Corporate vision & strategic planning • P&L management & cost control • Domestic and internationa real Estate and expansion strategies • Turnaround and change management • Marketing & brand positioning • Recruiting, training and retention • Retail financial planning & merchandising
- Adhering to and ensuring execution of the corporate standards and brand image in stores; - Analyzing performance and delivering seasonal plans to drive optimum sell-through; - Monitoring stock-related reports on a regular base and taking necessary actions; - Checking the level of customer services in stores and initiating appropriate action; - Monitoring and analyzing budgets, sales reports and KPIs to identify areas of development; - Delivering seasonal and annual sales target & brand equity goals by maximizing productivity of existing & new customers across all company products and programs; - Coordinating new store openings and and personnel recruitment of the stores. -Ensure the achievement of business goals and strategic projects for the Department, keeping in constant connection with Corporate functions -Support the Store Manager in recruiting the sales staff and identifying training needs -Provide the sales staff with specific training and coaching (sales technique, product know how and customer management) -Ensure the development of motivation, sense of belonging and business involvement -Assist the sales staff in customer relationship management -Guarantee that Visual Merchandising standards are upheld according to S&C policies -Ensure appropriate Department resources coverage and supervise logistics and stock management -Ensure the maintenance of inventory accuracy, in line with Corporate policies and procedures
-Analyze sales data or insights to determine industry and consumer trends in order to prepare manufacturing and procurement plans -Formulate and gain approval for overall Desa Leathercraft products growth strategy in order to vet and prioritize potential product lines or categories, and new avenues for growth -Develop and execute annual business plan to manage business in order to ensure revenue and profitability targets are met -Work closely with design team during the desing and manufacturing process to ensure category targets are met -Develop and implement pricing strategies to meet margin requirements -Manage departmental budget, including in depth analysis and management of category specific P&L statements. -Manage the lifecycle of Desa leathercraft category, anticipate and proactively address issues that will impact the business in order to place appropriate orders to ensure product availability that meets consumer demands -Devise long-term development strategies for product categories -Foster trust relationships with vendors to achieve better pricing and quality of services -Liaise with marketing teams to determine competitive pricing and promotional activities of a product category in order to determine the positioning of a product category to maximize visibility and to achieve short-term financial targets as well as long-term brand equity. -Make forecasts for product demand to ensure the sustainability of inventory in order to identify and champion product related issues (quality, logistics, etc.) -Define positioning and selling attributes for new product launches -Communicate regularly with both sales leadership and store teams -Create and communicate visual strategy for category introduction into , including display techniques and ensure store teams are properly trained on product-related knowledge
-Management of retail operational business launch in Turkey , with 5 department stores over 200 employees including visual Merchandising team and 1200 sqm retail space . -Establish the Max Fashions development plan regarding with Marketing, Real estate, Human resources , IT ,Logistic issues in Turkey. -Define and implement the whole product management strategy working with buying , planing and product management departments. -Monitore budgets and control P&L figures to increase store contribution - Prepare and analyze sales reports, making action plans with district managers and store managers to achieve company KPI’s -Ensure customer satisfaction by training and coaching teams to maximize the Max Fashions Customer Service Standards in stores -Develop customer focus commercial operational shops to maximise available assets ensure new launched brand awareness -Implement global and local sales strategies and objectives to improve business -Execute and control sales and marketing activities in stores and regions. -Ensure all shops are efficiently and effectively managed, visiting them regularly, and monitoring their compliance with policy, procedures and standards