Istanbul, Türkiye
Sweet Biscuits
Sweet Biscuits
Gum Category - Vivident, Mentos Gum & Big Babol • Assisting with new product launch processes and brand plans (Vivident Insta White & Mentos Gum); 360 marketing campaigns; brand communication campaigns involving media, influencers, and brand activations. • Supporting the budget management and planning cycle. • Tracking the market dynamics, competition, and B2B with Nielsen data and preparing analysis based on market data. • Detailed analysis of internal sales data, volumes, market share and brand evolution on a monthly basis, with recommendations and action points developed accordingly. • Collaborate with the media agency, event agencies, and PR agencies to develop brand development proposal and execution details, media buying report tracking, event management and design processes. • Coordination of new product releases with packaging, production, supply chain, and R&D departments.
• Prepared a Competitor Advertising Review which was shared with the global marketing team. Conducted market research, analyzed current trends and advertisements through web searches and social media platforms, such as; Facebook, Youtube, Instagram, Twitter, TikTok and Spotify.
• Accomplished to participate in the "JOB@Yıldız Holding" Internship Program at Yıldız Holding, one of the largest FMCG companies in the world, with 70 people selected from among 17,000 people. Prepared digital marketing briefs, worked on implementation of new marketing strategies and campaigns.