Hesperange, Luxembourg, Luxembourg
I am a transformational business leader and Board Member with over 20+ years of experience driving growth, agility, and innovation in today’s complex marketplace. My expertise in sales, marketing, digital transformation, and commercial strategy enables organizations to unlock emerging opportunities, streamline processes, and achieve sustainable growth. Today, I lead the EMEA commercial organization at Gates with full responsibility across Sales, Marketing, Customer Experience, and Commercial Excellence for Industrial OEM, Automotive OEM, Industrial Aftermarket, and Automotive Aftermarket. My career has been shaped by two consistent themes: driving profitable growth and leading transformation. I have built my leadership experience across commercial business ownership, operational execution, and large-scale digital and commercial transformation in complex industrial environments. A defining part of my background is the ability to bridge traditional industrial businesses with digital business models. At GE, I held P&L responsibility for digital products and helped shape software- and cloud-based business models on top of established hardware businesses. That experience gave me a deep appreciation for how digital capabilities can unlock new value pools, strengthen customer outcomes, and transform industrial go-to-market models. Throughout my career, I have led major transformations across sales, marketing, pricing, CRM, demand planning, and commercial operating models. I am particularly passionate about using digital capabilities, data transparency, and cross-functional execution to unlock performance and create lasting business impact. Some of my most impactful achievements include: ✔ Record sales and EBIT performance in a €7B division ✔ Built and scaled a €1B digital sales platform ✔ Led global CRM, pricing, and demand planning transformations ✔ Held digital product P&L responsibility and helped create software-led growth models in an industrial environment Beyond commercial success, I am deeply committed to developing future leaders and fostering a culture of empowerment. I build high-performing teams of change drivers who think entrepreneurially, take ownership, and challenge the status quo to deliver results. Whether leading digital transformation, optimizing sales and marketing strategies, or shaping long-term corporate strategy, my focus remains the same: unlocking growth, accelerating innovation, and delivering lasting business impact. I always welcome new professional connections - feel free to reach out!
Fastems is a global leader in intelligent CNC automation and flexible manufacturing systems, helping manufacturers improve productivity, machine utilization and competitiveness. Fastems’ mission - helping manufacturers make the most of the 8,760 hours in a year - strongly resonates with my passion for industrial transformation, digitalization and building high-performing commercial organizations.
Leading Gates’ commercial business across EMEA with full responsibility for Sales, Marketing, Customer Experience, and Commercial Excellence across Industrial OEM, Automotive OEM, Industrial Aftermarket, and Automotive Aftermarket. My role combines end-to-end commercial leadership, operational ownership, and business performance responsibility across the region. A key focus is on driving profitable growth, strengthening customer intimacy, improving execution across channels and segments, and building a high-performance commercial organization. In addition to full commercial leadership, I am focused on advancing pricing, sales excellence, performance management, and data-driven transparency to support faster, better decision-making and sustainable growth.
● Accelerate market growth for Sales, Marketing, Demand Management, and Communications ● Own strategies and operations surrounding pricing, CRM, sales tools & processes, order processing, demand planning, lead generation, and business development. ● Guide enterprise strategic planning by providing insights into division performance, initiatives, and forecasted scaling needs; serve as executive member of Bearings & Industrial Solutions Board. ● Champion continuous improvement mindset and initiatives to integrate industry-leading tools, methodologies, and processes. ● Oversee sales training/certification programs and customer-facing instructional initiatives. Select Achievements ● Achieved Industrial division’s highest sales performance and EBIT results to date with double digit growth in 2021 and in 2022. ● Spearheaded conceptualization, rebuild, implementation, and global roll out of Salesforce CRM with 2K+ active users; grew platform to encompass Sales, Marketing, and Service Cloud. ● Enabled seamless allocation and distribution of 160K unique products after implementing global standardized setup and processes as well as demand planning platform and validation tool. ● Enhanced sales efforts and synergized demand planning and sales numbers by working with data science to craft S&OP models. ● Reduced time to produce sales quotes from days to minutes, streamlining manual process via development and implementation of big data pricing engine. ● Established best-in-class sales platform generating €1B revenue in Bearings market. ● Repositioned marketing group as business driver; directed structure transformation, process standardization, and launch of new tools and platforms.
● Spearheaded end-to-end planning, model creation, and launch for new cloud-based digital inspections platform, transforming traditional B2B hardware business into SaaS-driven environment. Reported to CEO and global CTO. ● Led market expansion and go-to-market strategy across high-value industries, identifying hardware/software solutions with €2.87B market potential and overseeing market analysis, pricing, marketing, and sales enablement. ● Trained internal leaders and commercial employees on digital transformation mindset required to sell HW & cloud-based offerings. ● Forged strategic partnerships and secured accounts with industry-leading companies, conveying potential solution benefits for each company’s unique needs and growth objectives. Select Achievement ● Directed successful global market launch of two Cloud-based software/hardware solutions; drove rapid creation and expansion of multimillion-euro pipeline within three months through largely organic demand following market launch.
● Led Global HQ Center of Excellence for Commercial Operations with €700M sales accountability. Reported to CEO. ● Managed sales lifecycle for high-value, project-based business across automotive, aviation, oil & gas, electronics, and transportation sectors. ● Enabled sustainable growth via market/competitive intelligence data research and analysis. ● Headed global commercial strategy and operations, managing 15-member team and 20+ indirect reports to optimize sales targets, pipeline health, and transaction compliance across regional markets. ● Collaborated with regional leaders to streamline quote approvals, pricing strategies, and discount processes while reinforcing customer value propositions. ● Strengthened sales enablement and brand visibility by working closely with Marketing & Communications to execute targeted campaigns and customer engagement initiatives. Select Achievements ● Elevated sales performance and efficiency by introducing “Outcome Selling” methodology, ensuring team’s ability to convey product advantages for customers as well as technical specifications. ● Decreased Inquiry to Order (ITO) timelines and enhanced response quality after steering digital transformation initiatives, including launch of new global Salesforce tool. ● Produced new interest-based revenue stream and expanded customer’s options for large-scale equipment acquisition after implementing new financing models. ● Closed multi-million frame contract with key automotive industry leader, Bosch; steered cross-functional efforts across Sales, Legal, SCM, Purchasing, and Operations. ● Enabled acquisition of new major customers within Asia market, generating single largest order in business history.
● Selected for prestigious Experienced Commercial Leadership Program (ECLP) developing future marketing and sales leaders through hands-on business growth initiatives and executive-level training. ● Recognized as best ECLP out of 100 international participants in 2014; received GE CMO Award in 2015 Commercial Marketing Leader – Industrial Internet (11/2014-06/2015) ● Managed development & implementation strategy for integrated software strategies within Oil & Gas division. ● Propelled revenue growth and product delivery by designing and rolling out go-to market and lead generation strategies for industrial internet software applications. Strategic Account Initiatives Leader – Key Account (03/2014-10/2014) ● Secured long-term strategic partnerships with key O&G clients, strengthening GE’s market position and expanding revenue opportunities through tailored digital solutions and service agreements. ● Enhanced operational efficiency and digital transformation for GE’s largest O&G customers by extending Industrial Internet roadmap. ● Appointed to project manage and lead global SWAT team for new business segment with €1.9B market potential. Strategic Account Initiatives Leader – Utilities (03/2014-10/2014) ● Generated business opportunities by building GE’s portfolio for complete wind power plant solution; launched plant construction projects across USA and EU with €249M total volume. Marketing Segment Leader & Chemical Industry/Regional Vertical Leader – Distributed Power (06/2013-02/2014) ● Orchestrated sales, marketing, and promotion strategy for Key Account industrial vertical within Global Growth Organization across all business segments, such as energy management, software analytics, healthcare, and capital. ● Expanded Key Account pipeline 1,650% while driving incremental value across all business segments ● Appointed as European Vertical Leader for GE’s distributed power business; spearheaded creation and implementation of go-to-market strategy
● Co-founded company providing innovative, on-site test drive services to potential car buyers and augmenting seller profits; built out company strategy and service delivery frameworks. ● Earned recognition as IE Business School Venture Lab Accelerator Finalist; directed New York-based pilot project generating €28.7K of sales and 70% ROI within one year.