Kazakhstan
Experienced Manager with a demonstrated history of working in the high tech and professional services. Skilled Marketing professional with MBA and Foundational Program Certificate in Marketing from The Chartered Institute of Marketing.
Driving digital transformation across Kazakhstan and Central Asia by leading the strategic development and optimization of end‑to‑end digital consumer experiences. Passionate about creating meaningful digital experiences that connect, convert, and inspire. — Website & eCommerce: Enhancing user experience and conversion through data‑driven design and agile delivery; consistent SEO leadership in the category across Kazakhstan and Central Asia South for several consecutive years. — Digital Insights & Analytics: Leveraging data to inform decisions, uncover growth opportunities, and measure impact across all digital touchpoints. — eCRM & Consumer Engagement: Building and scaling direct consumer communication across Telegram bot, email, SMS, Voice bot to drive engagement, conversion, and loyalty through personalized, compliant, and insight‑led journeys. — Social Media: Growing brand engagement and advocacy through localized, insight‑driven content strategies across multiple markets via Instagram and Telegram Live platforms. — Paid Media: Developing new amplification approaches in KZ & CAS markets under dark‑market constraints.
Driving digital performance across Kazakhstan & Central Asia by enhancing website and eCommerce UX, conversion, and long‑term SEO leadership, scaling digital platforms to enable seamless consumer journeys and operational efficiency, building brand engagement through localized, insight‑driven social media strategies, developing effective paid media amplification under dark‑market constraints, and leveraging digital insights and analytics to inform decisions, uncover opportunities, and measure cross‑channel impact.
Lead client-facing front Web solutions of IQOS brand in Kazakhstan and Central Asia including Marketing activities, E-com front, products and services. Drive online engagement of consumers at all stages of customer journey: from SEO awareness to retention. Strategic project management of web solutions development using hybrid ways of working.
Digital Marketing Management: online part for mobile, consumer electronics, audio video and digital appliances products as well as new products launches, promo campaigns, etc. Data Driven Marketing: supervision and control of CRM campaigns, including strategy, targeting and implementation.
1. Projects launch / development: company social media - Facebook, Instagram, LinkedIn, YouTube, all kinds of advertising materials, video reels, new company web site, SEO, CRM, events data base, mailings, employer brand projects, employee loyalty program, Alumni Club, charity projects, reporting on all of that. 2. Deployment and execution of budget: social media promotions, production of all marketing materials, Alumni Club program, employee engagement program, charity initiatives, key event in 2017 (company anniversary). 3. Coordination and control over selected events: 25th anniversary of EY practice in Kazakhstan, social media channels launch, Alumni Club events, charity fairs, employee loyalty program, employer brand event, technical part of all marketing events, automatization of various aspects of events. 4. Production of marketing materials: full cycle - idea, vendor search, technical specification, agreements, production, quality control. Creative projects: film about company (development with copywriter, director, camera operator, video production team), interoffice photo sessions, promo giftware, augmented reality, 3D constructions, other complex ideas. 5. Content development: Facebook, Instagram, YouTube, LinkedIn, web site, mailings, surveys, questionnaires, publications (Doing business in Kazakhstan, Oil & gas tax guide, Mining tax guide, etc.). 6. Participation in business development projects: commercial proposals team member, work with copywriters, designers, production of hard copies.
Introduced valuable improvements in visual identity of such tobacco brands as Sobranie, Sovereign, Gold Bond, LD, State Line in a role of a creative designer. Designed visuals for “Golden Fever”: billboards, magazine, posters, gifts, ads.
Was involved in a development of the alfa version of user interface for Homebank.kz.