Denise Lalley

Sales, Revenue Management, Hospitality Professional

Rochester, New York, United States

About

Hospitality professional with over 25 years experience. Focus on group sales, business transient sales, and revenue management. Multi-hotel portfolio experience. Adjunct faculty for hospitality courses.

Experience

  • Shaner Hotels (Rochester, New York Metropolitan Area)
    • Senior Regional Revenue Manager
      Oct 2023 - Present · 2 yrs 9 mos

      Responsible for pricing and inventory management strategies for 6-14 Marriott and Hilton branded hotels at a time to maximize revenue. Utilize brand systems to properly forecast and drive RevPAR Analyze daily, monthly reports, in coordination with each hotel's budget, ensuring we are receiving our fair share of business among our competitive set Prepare reports for annual budget

    • Regional Revenue Manager
      Feb 2019 - Nov 2023 · 4 yrs 10 mos

  • DelMonte Hotel Group (Rochester, New York Metropolitan Area)
    • Revenue Manager, Group Sales
      Mar 2017 - Feb 2019 · 2 yrs

      *Oversee group sales revenue strategies for 13 hotel portfolio including Hilton Garden Inns and Marriotts *Hilton OnQ R&I *Hilton GRO *Marriott One-Yield / Version 2 *Marriott CI/TY *Delphi Responsible for pricing and inventory management of company portfolio (currently 14 hotels) to maximize revenue and establish group selling strategies used by regional sales office. *Utilize GRO with Hilton Brands to properly forecast group blocks *Utilize One-Yield, OY Version 2 and CI/TY with Marriott to properly forecast group blocks *Update and Monitor Delphi sales system to maximize selling strategies *Participate in sales strategy meetings with General Managers *Analyze daily and monthly reports, STAR Reports, and group pace in coordination with each hotel's group budget

    • Director, Group Sales
      Jun 2015 - Mar 2017 · 1 yr 10 mos

      Responsible for total group revenues by directing, training and mentoring Regional Sales Office for Del Monte Hotel Group portfolio. Portfolio currently includes 14 multi-branded properties (Hilton Garden Inn, Renaissance, Marriott, Courtyard by Marriott, Fairfield Inn, Residence Inn) within NYS and PA. Four more hotels currently in development (Ohio and NY). *Develop new strategies and uncover new business to generate sales *Direct day-to-day operations of the Regional Sales Office team, ensuring team achievement of targeted revenue and booking objectives *Work with VP of Sales, Revenue Management and General Managers to ensure proper pricing and sales strategy for transient/group mix *Monitor hotels within assigned markets and utilize STAR data for economic trends and competitive set analysis *Meet with key clients, assisting sales managers with maintaining relationships and negotiating and closing deals.

  • Director of Sales at Hampton Inn & Suites Victor
    Jun 2007 - Jun 2015 · 8 yrs 1 mo

  • Adjunct Faculty at Paul Smith's College
    Oct 2010 - Dec 2014 · 4 yrs 3 mos

    Taught Event Planning & Management and Resort & Recreation Management for the Paul Smith's College ACE Program located at the Finger Lakes Community College Victor Campus.

  • Senior Sales Manager at Hyatt Hotels Corporation
    Apr 2000 - Apr 2005 · 5 yrs 1 mo

    Business Travel Sales Manager - April 2000 - July 2002 Senior Group Sales Manager - July 2002 - April 2005 Medical, Education/University, Pharmaceutical, Corporate and Religious markets