Denise Hibbard

Director, Events & Field Marketing @ Zapier

Los Angeles, California, United States

About

Denise Hibbard is an experience-driven event marketer who believes the best events connect, inspire, and create space for something new to emerge. With over 14 years of experience leading conferences, field activations, executive gatherings, and community events, she’s passionate about building programs that foster belonging, spark meaningful conversations, and strengthen relationships. As Head of Events Marketing at Zapier, Denise built the company’s events function from the ground up, scaling its flagship user conference to 11,000+ attendees while launching field programs that prioritized depth over noise. Her favorite projects are those where facilitation, personalization, and programming come together to spark conversation, connection, and long-term impact. Originally from Chicago and now based in Los Angeles, Denise brings the same intentionality to hosting a dinner party as she does to designing an executive experience, always asking, "How can we make people feel seen, welcomed, and energized to connect?"

Experience

  • Zapier (5 yrs 5 mos)
    • Director, Events & Field Marketing
      Mar 2026 - Present · 5 mos

    • Vice Chair/Chair - Empower ERG
      Jan 2025 - Present · 1 yr 7 mos

      Zapier's Empower ERG is a safe and supportive community for women and women-identifying Zapiens: Encouraging, Motivating, and Promoting Opportunities for Women to Excel and Rise. Vice Chair from January - December 2025; Chair from January 2026 - present

    • Head of Events & Field Marketing
      Nov 2025 - Mar 2026 · 5 mos

  • Advisor at Accelevents
    May 2023 - Present · 3 yrs 3 mos

    Advisor to Accelevents, a leading Event Management Platform for in-person and virtual events.

  • DJI (5 yrs 2 mos)
    • Senior Marketing Manager
      Sep 2019 - Mar 2021 · 1 yr 7 mos

      Led B2B event and channel marketing strategy for DJI’s North America Enterprise division. Managed field events, lifecycle campaigns, and the AirWorks conference, scaling attendance and partner engagement year over year. Built the MDF program and Salesforce tracking to tie regional investments directly to revenue.

    • Marketing Manager
      Apr 2018 - Sep 2019 · 1 yr 6 mos

    • Marketing Specialist
      Feb 2016 - Apr 2018 · 2 yrs 3 mos

  • Membership Representative at Nielsen
    Sep 2014 - Feb 2016 · 1 yr 6 mos

  • Activation Manager at The Hive
    Aug 2013 - Jul 2014 · 1 yr