Denisa Maria Ficuta

Manager | Strategy & Transformation | Deloitte Consulting

Zurich, Zurich, Switzerland

About

With 7+ years of experience as a strategy consultant across the Middle East and Europe, I’ve advised global Medtech, LS and CPG companies on developing strategies, achieving operational excellence, and leading end-to-end organizational transformations. Recently, I have focused on integrating AI and GenAI technologies to drive innovation, optimize commercial functions, and future-proof operating models. Holding a Master’s degree in Entrepreneurship & Business Management, I’m recognized for my strategic thinking, strong leadership, and robust problem-solving capabilities.

Experience

  • Deloitte Consulting (7 yrs 5 mos)
    • Manager - Strategy & Transformation
      Sep 2024 - Present · 1 yr 11 mos

      Specialized in strategy and business transformation, with a focus on leveraging AI and GenAI technologies to drive operational excellence and innovation across clients. Lead complex, cross-functional programs for global companies, advising senior leadership on future-proof operating models, digital transformation strategies, and scalable AI/GenAI integration. Expertise includes end-to-end project delivery, from strategic vision through to execution and value realization. Passionate about developing high-performing teams and fostering a culture of continuous innovation to unlock new sources of competitive advantage.

    • Senior Consultant
      Sep 2022 - Aug 2024 · 2 yrs

      Delivered strategic and operating model projects for global clients across commercial divisions. Successfully led end-to-end projects, managed C-level relationships, and oversaw cross-functional teams. Key project areas include Go-to-Market strategies, operating model redesigns, cost optimization, and M&A support, driving continuous innovation and measurable client value.

    • Consultant
      Oct 2021 - Sep 2022 · 1 yr