Denis Yusupov

Siemens Healthineers | Regional Business Leader | Central Asia & CIS | Imaging, Lab & Services | Market Development & Scaling

Greater Istanbul

About

Regional business leader with extensive experience across Russia, Central Asia and CIS markets within Siemens Healthineers. Led multi-modality healthcare business covering Imaging, Laboratory Diagnostics and Customer Services, with focus on building and scaling sustainable operations in complex and highly regulated environments. Track record includes structuring regional business models, developing partner ecosystems and driving significant growth, including ~4x expansion across the region. Currently leading Laboratory Diagnostics business for Central Asia within the CEE organization, maintaining strong regional perspective and focus on long-term strategic development.

Experience

  • Siemens Healthineers (Full-time · 15 yrs 8 mos)
    • Regional Business Manager
      Mar 2023 - Present · 3 yrs 4 mos

      • Leading Laboratory Diagnostics business across Central Asia (part of CEE region), covering multiple countries including Kazakhstan, Uzbekistan, Azerbaijan, Turkmenistan and others • Full responsibility for commercial performance, market development and partner ecosystem across the region • Managing complex multi-country operations in diverse and highly regulated environments • Driving business growth and expansion through distributor and partner network • Contributing to broader regional strategy within CEE • Operating across 7 countries, ensuring scalable and sustainable business development

    • Vice President
      Sep 2018 - Mar 2023 · 4 yrs 7 mos

      Vice President, Russia & Central Asia | Moscow, Russia | 09/2018 – 03/2023 • • Managed €300M+ business across Russia and Central Asia, covering multiple CIS markets • Built and structured regional operations into a scalable business model across Imaging, Laboratory Diagnostics and Customer Services • Delivered ~4x business growth across the region, significantly expanding market presence • Led organizational setup and team expansion across diverse markets • Developed and managed complex partner and distributor ecosystem in highly regulated environments

    • Country Manager
      Nov 2010 - Sep 2018 · 7 yrs 11 mos

      CEO, Laboratory Diagnostics Division | Moscow, Russia • Held full P&L responsibility, leading the division to triple sales and secure market leadership in Russia and Central Asia. • Built and maintained high-level relationships with government authorities and key healthcare stakeholders. • Spearheaded strategic initiatives to drive market penetration and adoption of innovative laboratory solutions.

  • General Manager at bioMérieux
    Mar 2000 - Nov 2010 · 10 yrs 9 mos

    bioMérieux SA General Manager | Moscow, Russia | • Led the organization’s sales, marketing, and service functions, managing a team of over 50 employees. • Achieved significant business growth and operational efficiency through strategic leadership and market-driven initiatives