Istanbul, Türkiye
• 10-year experience in strategy: I have accumulated expertise both in media and communications working with major networks: dentsu, Publicis Groupe, GroupM, Optimum Media • International expertise: Worked with many markets preparing strategies for Spain, Poland, Turkey, Ukraine, Georgia, Romania. Also I have participated in many global pitches with international teams • Competence in a wide range of industry sectors: FMCG, Beauty, Pharma, Telecom, Automotive and more • Worked with top advertisers: currently I lead all strategic processes for Nestle, L’Oreal, Heineken, Estee Lauder Companies • Strong skills in consumer insights, analytics, presentation and slide design
- Develop strategies for key clients: Nestle, L'Oréal, The Estée Lauder Companies, Heineken, Toyota and many more - Manage ICP process, leading the teamwork, developing frameworks and templates - Create reports and overviews for company clients - Manage a team of 5 strategists: workload, motivation, quality control and skills development - Regularly manage the workload of the Strategic Department - Lead the educational activities within the department and development of strategic product
- Develop human experience strategies for The Coca-Cola Company, KraftHeinz. Visa, Sandoz, Beeline, Samsung and many more clients - Develop of non-client products, such as trend reports, audience surveys, cultural ad-hocs - Facilitate workshops with clients \ media \ creative teams and lead brainstorms
- Develop media strategies for Nestle, Mercedes-Benz, Raiffeisen Bank and other clients - Develop of non-client products, such as trend reports, audience surveys, cultural ad-hocs - Facilitate workshops with clients \ media \ creative teams and lead brainstorms
- Develop all media strategies for PepsiCo Beverages business unit in Russia, CIS and Eastern Europe - Consult Client and Planning teams on communication and media strategy questions - Participate in development of media toolkits, regular consumer reviews and facilitation of workshops
- Develop media strategies for MARS Chocolate business unit - Prepare strategic presentations for a wide pool of the clients: Volkswagen Group, Gsk, Tele2, Shell, Sony, Electronic Arts and many more - Collaborate with the client’s media buying agency and creative agency during the annual ICP process - Participate in development of media toolkits, regular consumer reviews and facilitation of workshops