Thailand
My name is Denis, nice to meet you! 👋🏻 I am passionate about managing and developing companies! I love technology and new techniques. 8+ years of building high-performing commercial systems in B2C \ B2B \ B2B2C. I work with P&L, revenue and margins, KPIs and unit economics, LTV, SR, ROI, and related metrics. I connect marketing, sales, delivery, and product into a single integrated system. I strongly favor a data-driven approach — building analytics and making decisions based on numbers. I enjoy bringing structure to teams’ workflows and constantly look for opportunities to automate. I am interested in a Chief Commercial Officer (CCO) \ Executive Director (CEO) role. I have experience and will be able to give results in the fields of IT \ SaaS \ EdTech \ FinTech \ TravelTech \ HealthTech \ LegalTech. I am considering working in Spain or remote work. My favorite hobbies are crossfit 🏋️, playing guitar 🎸, diving 🤿, chess ♟, and outdoor activities 🏔 Contact with me Telegram: https://t.me/rdo_co E-mail: [email protected]
Digital-first company in mid-segment transport rental and sales with AI integration and sales automation. Launched the business from scratch, built a development strategy, achieved revenue doubling year-over-year, ROMI 350%, and grew the international client base to 25%. Managed P&L and operations of the largest vehicle fleet on Phuket (250+ units). Responsible for growth strategy, operations, automation, and regional business scaling (Phuket, Pattaya, Bangkok). B2C, managed 15 employees. Key Results — ROMI 350% through performance marketing (DRR 13%), B2C funnel conversion from qualified lead to sale 25%. Fleet utilization 98% in high season, maintained 70% in low season (market avg. ≈40%). — Increased foreign audience share to 25%. Launched sales and service processes in 2 languages (RU/EN). — Built financial model (RFP): from target revenue to leads and sales based on conversions. — Implemented digital services: Bitrix24 CRM, AI bot for sales and support, automated commercial reporting. Through AI automation, reduced staff workload by 30%, client response time to 1 minute, enabled off-hours operations. — Implemented data-driven system: end-to-end analytics (marketing, sales), CJM, ROMI, LTV, CPL/CAC, SR by stages, churn, etc. — Developed and implemented KPI system for sales, marketing, and service. Core Responsibilities — Built the company's operational and commercial model from scratch: structure, P&L financial model, CRM, automation, marketing, sales, RRЦ (costing and pricing), and partner network. — Analyzed competitors' performance, market situation, investment ROI by model line, fleet utilization and revenue, vehicle procurement plans, seasonality, marketing and sales reports. — Managed budget, KPIs, financial metrics (Balance Sheet, P&L), and a team of 15 employees (sales, marketing, service, foreign staff).
Growing custom furniture manufacturing and sales startup for "business+/premium" segment, serving interior designers and architects' projects. Responsible for revenue growth, sales/marketing strategy, margins, key account sales, operations, project economics, and full commercial block management. Achieved x3.3 revenue growth over 2 years. B2B/B2B2C, managed 22 employees. Career Path in the Company — Commercial Director. — Strategic Consulting for the Owner. Key Results — Grew revenue x3.3 over 2 years through GTM strategy. — Achieved 120% of annual plan. — Reduced DRR from 13% to 6% while maintaining conversions (~22%). — Increased LTV from 30% to 70% over 2 years. — Built financial model (RFP): from target revenue to leads/sales based on conversions. — Ensured Cash Flow stability. — Implemented CRM system, reporting, and KPI control. Core Responsibilities — Developed growth strategy and management for directions: marketing, sales, production, finance. — Implemented deal management and key client service standards. — Rolled out KPIs and multi-level motivation system. — Managed marketing, sales, execution. Built cross-departmental team interaction. — Analyzed competitors, market situation, project margins, marketing/sales reports. — Built and developed a team of 22 employees.
Growing custom furniture manufacturing and sales startup for "business+/premium" segment, serving interior designers and architects' projects. Responsible for sales development, marketing, process optimization, and operational management. B2B/B2B2C, managed 14 employees. Key Results — Achieved 70–110% YoY revenue growth for three consecutive years, DRR 8%. — Reduced cancellations by 35% through sales team work. — Increased design/production deadline compliance from 45% to 70%. — Raised NPS to 4.7. Improved service quality and loyalty. Increased order volume without extra ad budget. — Optimized procurement, reduced cost of goods and logistics expenses. — Organized project management with multiple stakeholders and contractors (10-25 vendors). — Developed factory and showroom operations. Reduced processes requiring direct owner involvement. Core Responsibilities — Managed sales, marketing, and execution. — Implemented CRM, regulations, and KPI system. — Controlled project financials, document flow, and execution quality. — Rolled out document management system, templates, documentation regulations, and reporting. — Led 14 employees and coordinated 10–25 contractors.
Responsible for organizing project and construction processes, quality control, and business development. B2C, managed a team of 30 employees. Key results — Optimized collaboration between departments and crews, improving quality and on-time delivery. — Built end-to-end business processes from initial inquiry to deal closure. — Developed work execution regulations, a marketing strategy, and a business development strategy. Core responsibilities — Managed construction projects and quality of work execution. — Developed technical standards, cost estimates, schedules, and regulations. — Led 5 construction crews (30 people) and controlled quality of work. — Maintained financial records, prepared estimates, and handled procurement. — Controlled implementation of marketing and business development strategies.