Denis Lecanu

Head of Public Relations - Schroeder & Associés

Greater Metz Area

About

Experience

  • Head of Public Relations at Schroeder & Associés S.A.
    Apr 2025 - Present · 1 yr 3 mos

  • Betic Ingénieurs-Conseils, part of Sweco (8 yrs 7 mos)
    • Communication, Talent & Business Development Manager
      Jan 2021 - Jan 2025 · 4 yrs 1 mo

      Today I lead the team which is in charge of communications, human resources development, and business development. As business development lead, I help General Management to define the sales strategy needed to accelerate the company's growth. Among other duties, I am responsible for monitoring calls for tenders and bids, from active monitoring to in-depth analysis of dossiers, their preparation and submission on public procurement platforms.

    • Communication & Talent Manager
      Mar 2019 - Jan 2021 · 1 yr 11 mos

      Adding to my responsibilities for managing all internal and external communications, I champion the company’s efforts to attract, train, and keep the best employees. I focus on designing and implement programs for performance management, leadership development, employee assessment, and succession planning. I work closely with the Top Management on human resources development strategy and to identify training needs and create strategic solutions for improving skills across the company.

    • Communication Manager
      Jul 2016 - Mar 2019 · 2 yrs 9 mos

      Responsible for managing all internal and external communications for the company ensuring its messages are consistent. - Internally, I ensure that employees are aware of changes and projects within the company. I distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information. I develop print materials and branding strategies for employee use. I also provide communications coaching for employees and Top Management… - Externally, I represent our organization to stakeholders, interested parties, and the public. I serve as the company spokesperson to the media and the general public. I develop and distribute materials that explain or convey the company's policies or position on issues. Other duties I am in charge of include issuing press releases, arranging interviews, and compiling press kits, and event management…

  • Internal Communication Manager at Crédit Agricole de Champagne-Bourgogne
    Sep 2011 - Jul 2016 · 4 yrs 11 mos

    Event management: - General assembly (600 attendees: executives, shareholder delegates and VIPs). - Company anniversary (2500 attendees: shareholder delegates and employees). - Management meetings - 10 sessions annually (80 to 250 attendees). - Management off-sites (80 attendees during 2 day events). - Community relation events: bank branch inaugurations, partnership signature ceremonies, and presentation of donations to local associations. Media relations: Organized press conferences surrounding bank events and prepared supporting materials, such as press releases and press packs. Crisis communication: Drafted and distributed talking points to all staff members in region in response to challenging news events, such as downgrades of Crédit Agricole SA by credit ratings agencies, posting of financial results below expectations, “tax haven scandals” and sale of distressed assets. Designed and managed the development of communication materials: Print: - Quarterly staff magazine (16 pages). - Company annual report. Digital: - 2 intranet portals totaling 20-30 posts per month. - Twitter account manager. - Blog editorial committee member. - Special email newsletters surrounding news events. Video: Planned and managed production of retrospectives, executive messages, and product and service presentations.

  • Public relations manager and specialist guide at EXIRYS
    May 2008 - Sep 2011 · 3 yrs 5 mos

    Exclusive client: Electricité de France. Permanently posted at the Cattenom nuclear power plant, plus supported other power plants. Stakeholder relations: Organized and conducted customized tours (in French and English) inside Cattenom nuclear power plant for elected officials (primarily French, Luxembourg, Belgian and German state and federal ministers and MPs, MEPs, and regional and local councilors in the Greater Region), professionals (such as radiologists, contractors and electricians) and members of the community (including CEOs of local firms, university and high school students, and fisherman’s club members). Media relations: - Conducted press visits (in French and English) inside Cattenom nuclear power plant for national and regional media from France, Luxembourg, Belgium and Germany, notably during the post-Fukushima period. - Organized press conferences and developed press materials (such as press releases, press packs, presentations, speeches, newsletters and blog posts) for the plant’s public information center. Event management: Organized and executed events for the general public, including the inauguration of the Cattenom public information center, European Heritage Days, Nature Festival and exhibitions of local artists.

  • PR associate at Bullet Point Partners
    Jan 2007 - Jan 2008 · 1 yr 1 mo

    - Conducted business development research for boutique technology PR agency. - Supported planning and press relations for B2B tech firms such as DataDirect Networks.