Singapore, Singapore
- Content Creation & Copywriting: Drafted engaging, high-quality, and SEO-driven copy for websites, blogs, landing pages, and social media. Tailored persuasive messaging to diverse target audiences while ensuring strict brand voice consistency and accuracy. - SEO & Content Strategy: Conducted comprehensive keyword and competitor research to identify high-impact search opportunities. Optimised on-page elements (titles, headers, meta descriptions) and monitored organic traffic metrics using Google Analytics and Google Search Console to continuously improve search rankings. - CMS & Content Management: Managed the end-to-end publishing workflow on CMS platforms like WordPress, ensuring proper formatting, readability, technical SEO structure, and an optimal user experience. - AI-Driven Workflow Optimisation: Leveraged advanced AI tools (including ChatGPT) for content ideation, drafting, and prompt structuring, successfully streamlining workflows and scaling content production efficiency.
Doing private tutoring for Primary and Secondary Mathematics
Collaborated with other temporary staff over 5 months in Service & Learning Excellence Department to assist in testing of a new system CPFB will be utilising. Spearheaded the transfer of data, regarding more than 200 questions and answers from the frequently asked questions page, from the old system to the new.