Milan, Lombardy, Italy
Wine import
Milan Accueil is a non for profit organisation and network for French speakers which offers services and activities to help them integrate. • I organise and coordinate events for the group, which comprises 1000+ French speakers living in Milan.
• I was called back to work at K2 in order to help with their personalised mailing campaigns using Salesforce Marketing Cloud for K2’s Dreamforce Event in San Francisco.
• Drove the execution of digital media for all brands on the Ocado site. • Designed and managed the social media calendar for the year (Facebook and Instagram). • Informed and led the execution of digital campaigns on Ocado's social media (Facebook and Instagram). • Defined and executed the testing and learning agenda to identify best practices. • Collaborated with the digital marketing teams of existing brands to execute jointly. • Analysed media performance and effectiveness of marketing campaigns for e-commerce.
• Responsible for creating and updating content for pure players and bricks & mortar for the online channel. • In charge of launching and managing campaigns on Amazon (AMS) to create brand awareness, drive sales and help win in searches (SEO). • Driving the creation of A+ pages on Amazon to ensure best-in-class presence. Created brand shops on Amazon. • Drove brand engagement by asking vets working on brands to respond to ratings and reviews on Amazon on a weekly basis. • Created and launched mobile-optimised images for Iams. • Created digital banners for grocery and speciality shops.