Houilles, Île-de-France, France
20 year-experience in field marketing management, in B2B software industry, within international companies. − Field Strategy: marketing plan definition in alignment with sales strategies, with three purposes: lead management, awareness, and customer care − Team management − Marketing plan execution, using diverse channels for a stronger outcome (event, digital, emailing, telemarketing, direct mail, customer marketing, partner marketing) − Communication: content management (Case Studies, Blog posts, Factsheets, Localization...) & public relations − Budget management − Marketing ROI
Key Achievements as a Field Marketing Manager − Generation of field marketing plans aligned to business goals − Lead Generation through seminars, webcasts, tradeshows − Website redesign: design, content management (SEO) and updating (www.eliadis.com) − Content and PR strategy management (press releases, case studies, opinion papers, interviews) − SaaS Software Launch: EliCarbon® − Partner Activities: co-marketing campaigns with key Software Companies Key Achievements as a Business Developer − End-to-end sales cycle management: Cold calling campaigns, demonstration, requests for proposal, Customer follow-up and deal closing
Key Achievements − In charge of 3 Business lines: Databases, SQL Server, Applications Management − Developing and implementing the marketing plan in line with the US corporate marketing priorities and the local Sales strategy (lead generation, localization of worldwide campaigns and communications assets, reporting …) − French & European events organization up to 100 people (VIP, seminars, tradeshows) − Content marketing creation: case studies, e-mailings…
Key Achievements: − C-level events (2 per month) and technical seminars (1 per month) organization