United Kingdom
A strategic, results-driven leader with 18 years of experience in Product, Operations, Strategy and Sales spanning global, regional, and local markets. Proven success in Digital Media and Tech platforms with major European, US, Chinese companies. Thrives in fast-paced, dynamic environments and adapting to evolving business needs. Experience in People management (up to 35) and driving strategic change, navigated the transition of two companies from private start-up/scaled-up to IPO.
✓ Drive the regional product strategy to support revenue goal, set priorities and monitor product performance. Orchestrated a significant transformation in GTM strategy and operations in 4y. ✓ Lead a high-performing team (30+ PMMs), continuously optimizing the team to accelerate on priorities, improve efficiency, and strengthen product and client depth. ✓ Influence cross-functional leadership to drive goal alignment, accelerate product adoption and revenue growth, unlock key blockers, and achieve our mission and strategy. ✓ Elevate team performance through strategic projects, and revamped responsibilities, achieve high hiring rates and effective resource rebalancing. ✓ Build a strong, resilient team culture and collaboration through transparent communication and proactive change management support. Provide mentorship, guidance and career development to PMM.
✓ Led a team of 7 PMMs to drive GTM strategy and grow revenue & product adoption for our Product Suite (targeting, optimisation, API, Creative). ✓ Set Team priorities and goals, aligned with Global strategy and local business needs. ✓ Unlocked key blockers, launched city-level targeting, smart targeting, Platform bot, TikTok Creative exchange Beta
Work cross-functionally with PMs, Sales, Operations, Design and Analytics to build and deliver scalable media products for Farfetch stocked brands globally. Establish product vision and build product roadmap for Media Solutions in alignment with all Product Verticals. Identified key opportunities and influenced global roadmap.
Representative of the central sales organisation for Northern Europe (UK/Nordics), in charge of supporting and updating local teams on product related topics, roadmap, key insights, new features and centralising the best in class optimisations of Criteo’s clients. Main responsibilities include: • Gateway to all central sales related topics • Local owner of product updates, training and refreshers for the commercial teams • Gathering local teams’ feedback and key clients needs • Activating product launches locally • Assisting local teams with major client pitches • Attending key clients meetings
Make new features & products market-ready, increase their revenue and adoption rate globally
Support UK Leadership Team with weekly reporting on Product roll-out, account management, new business, competition. Hire, train and manage a team of 3 Account Executives.
Hired and trained account management team, led new business acquisition and strategic reporting.
Grew the Product Shopping & Travel Verticals for the French, UK and Italian markets. - Win business of key merchant partners (direct merchants and agencies), campaign optimisation and upselling. - XFN collaboration with Engineering/PM/Finance/Marketing/Legal to implement and optimise merchant accounts and improve traffic/search quality
Launched the Product Shopping & Travel Verticals for the French, UK and Italian markets.
- Hired, trained and managed a team of sales assistants (up to 10 staff) - Business Planning and profitability