Toronto, Ontario, Canada
As a data leader with over 14 years of experience, I specialize in identifying and executing AI and ML opportunities to drive substantial business value, consistently delivering revenue growth and cost optimizations. With a background spanning finance, mobile gaming, and supply chain, I lead high-performing teams to build data-powered solutions that are tightly integrated with business priorities, ensuring measurable impact and success.
Leading data science initiatives to drive business growth, with focus on: 1. Personalization and incentive optimization: delivering relevant incentives to clients in their financial journey, driving both engagement and wealth-building. 2. Decision modelling: optimizing business decisions through data-driven models, focusing on increasing ROI in marketing and sales. 3. Analytics and measurement: establishing the right metrics to understand business performance and identify new opportunities. 4. Analytics engineering: building scalable data infrastructure to power the user experience and help us understand our business. 5. Experimentation: establishing good testing practices so we can learn quickly and focus our resources where it counts.
MBAN & MMAI - Data Science I, Data Science II, Big Data, Predictive Modelling
Focus areas: 1. Loyalty Program: Build ML systems to boost user loyalty and client performance via incentive personalization, optimizing user behavior and cost-efficiency. 2. Product Analytics & Insights: Deliver robust analyses and insights to understand user engagement, identify product opportunities, and shape business strategies. 3. Experimentation: Develop frameworks and tools to foster a test-and-learn environment, and enable data-driven product and ML decisions. 4. Analytics Engineering: Design advanced, scalable reporting solutions for comprehensive business insight, using batch and real-time data.
Mistplay is the leading loyalty platform for mobile gamers. With a growing user base in the millions, Mistplay leverages the power of loyalty to drive high-quality user acquisition for gaming publishers. We leverage our treasure trove of in-game data and use machine learning systems to customize the gaming experience for each of our users to ensure they’re discovering the best games at their fingertips. I led our Analytics team, which is responsible for informing business decisions through decision modelling, insights and KPI reporting, and building ML products to drive revenue through our user loyalty and incentive program.