New York, New York, United States
Bought digital advertising across multiple clients and various platforms during the 2018 midterm election cycle. Created paid digital media strategy. Managed budgets to ensure pacing was right, KPIs were met and budgets were spent efficiently against overarching strategy. Reconciled client budgets with the finance team to ensure accurate representation of current cash-on-hand. Collaborated with teammates to brainstorm and suggest mid-flight adjustments to maximize results Managed client communication regarding digital advertising on weekly calls.
Implemented media buys across text, display and video advertising through Facebook Ads Manager, Google Ads, Google Campaign Manager, Google DV360, Sizmek DSP, Snapchat Ads Manager, Linkedin Ads Manager, and Twitter Ads Manager. Created weekly, monthly, and lifetime reports in Datorama, Google Data Studio, and Google Sheets. Installed all conversion, retargeting and tracking pixels.