Spain
I understand design as a tool to communicate concepts and ideas. It is not just a mere decoration or the creation of an aesthetic piece. The efficiency of the well-communicated concept goes hand in hand with the detail and the sufficiency of the design. I invest my time in the search and understanding of what is sought to be reflected prior to designing, thus generating feelings, concerns, and customer satisfaction. My objectives within graphic design are to apply the concept within the mainly digital field. I consider that both applications, such as web pages, and pieces of graphic communication seek to unconsciously communicate and generate a sensation in the user. I really enjoy working remotely with design colleagues from abroad and the multiplicity of projects and the varied work. I am constantly immersed in the field of design, always active and looking for improvements to grow and progress in what I am most passionate about. I define my goals and do everything in my power to achieve them. __________________________________________________________________________________________ Entiendo el diseño como una herramienta para comunicar conceptos e ideas. No es solamente una mera decoración o la creación de una pieza estética. La eficiencia del concepto bien comunicado va de la mano del detalle y la suficiencia del diseño. Invierto mi tiempo en la búsqueda y el entendimiento de lo que se busca reflejar previo a diseñar, generando asi sensaciones, inquietudes, y satisfacción en el cliente. Mis objetivos dentro del diseño gráfico son aplicar el concepto dentro del ámbito principalmente digital. Considero que tanto las aplicaciones, como páginas web, como piezas de comunicación gráfica buscan comunicar y generar, inconscientemente, una sensación en el usuario. Soy una persona que se encuentra sumergida en el ámbito del diseño, siempre activa y buscando mejoras para crecer y progresar en lo que más me apasiona. Defino mis objetivos y hago todo lo que se encuentre a mi alcance para lograrlos.
Supporting global teams in developing multi-format communication materials aligned with brand guidelines and strategic messaging. Designed visual materials for publications, communication campaigns, events, newsletters, and external announcements. Developed multi-format social media graphic packages, ensuring adherence to brand guidelines and accessibility standards. Created infographics, diagrams, and data-based visuals to translate complex information into clear, engaging narratives. Designed and updated visual assets for websites and blogs, including banners, hero images, and article graphics. Created editable templates (Word/PPT) to support internal documentation needs. Produced print-ready files, managed specifications (resolution, dimensions, color profiles), and coordinated with suppliers. Designed and edited audiovisual content, ensuring compliance with the brand’s visual identity. Maintained updated visual libraries and supported the generation of short videos and photo documentation. Managed multiple projects simultaneously, ensuring timely delivery under tight deadlines.
Photography & Videography – Capturing the energy of the brand, from brewery life to live events, product shoots, and lifestyle content that embodies the laid-back coastal spirit. Graphic Design – Designing engaging visuals for social media, marketing campaigns, and digital assets, keeping the brand’s identity fresh and eye-catching. Social Media Content – Conceptualizing and executing creative campaigns, reels, and posts that drive engagement and showcase the Your Mates vibe. Creative Strategy – Developing ideas that blend storytelling with marketing goals, ensuring our visuals not only look good but also build brand awareness and community engagement.
Develop and maintain a deep understanding of clients' brand identities and business objectives to inform design decisions. Oversee multiple design projects simultaneously, managing timelines, budgets, and resources. Ensure all deliverables meet deadlines and are within the scope of the project. Review and approve designs, ensuring they meet the agency’s quality standards and client expectations. Conduct regular quality checks and revisions based on feedback from clients and internal stakeholders. Develop design strategies that align with clients' marketing goals and target audience. Create high-quality design assets for various mediums, including print, digital, social media, packaging, and more. Develop and update brand guidelines as necessary. Address design challenges with creative solutions that meet both aesthetic and functional requirements. Adapt designs based on feedback and changing project requirements.