Atlanta Metropolitan Area
Organized, creative, and self-motivated are just a few words to describe me! I am very passionate about leveraging event marketing strategies to drive business growth and brand visibility. My expertise lies in developing, managing, and optimizing B2B SaaS marketing initiatives, specializing in field marketing, partner collaboration, and event execution.
• Track field marketing activity results to measure success and investment, analyze performance and recommend process improvements to maximize ROI by 130% YOY • Collaborate with internal teams to align field marketing activities with consumer insight analysis • Develop 10+ annual omnichannel project plans to align campaign messaging, media mix, and marketing activities • Collaborate with Design team to organize and prepare assets including social, blog posts, and visuals to increase customer and prospect engagement • Manage logistical coordination of 30+ events to ensure all deadlines are met • Lead weekly and monthly pre- and post-event communications to internal stakeholders • Investigate and identify events and conferences aligned with Motus Account Based Marketing strategies and Target Account Lists • Execute strategy for all field events, including but not limited to tradeshows, conferences, regional one day events and executive summits • Maintain relationships with third party vendors to obtain services needed for field events • Closely collaborate with Brand and Product Marketing to ensure that solution messaging and brand standards are consistent in field marketing efforts • Develop and continuously improve playbooks for events and other operational processes, including event calendars, lead flow and follow up process to ensure sales, business development and marketing are aligned on next steps • Assist with the planning and execution of annual customer conference
• Drove the strategy and execution of field partner marketing activities for North America in conjunction with the partner sales team and 300+ TIBCO partners • Executed events, webinars, roundtables, digital activities, and content syndication to reach key audiences • Served as the liaison point between field marketing, partner marketing, sales as well as with outside agencies, vendors, etc. • Managed budget and associated purchasing processes
• Led the project planning and execution of 40+ events, trade shows, webinars, and customer events • Established and shared tasks, plans, and schedules with marketing team to develop goals, strategy, message, and content to support event • Worked with vendors to support event execution and managed all aspects of event including lead and results tracking • Tracked event KPIs and present kickoff and follow-up meetings to sales and marketing teams • Created and managed yearly event budget • Monitored immediate and long-term deadlines to ensure timely and efficient event execution
• Served as the primary point of contact for 10+ vendors and schedule weekly calls • Tracked, managed, and purchased all signage projects and schedules needed to support monthly promotions, pilot programs, and limited time offers • Assisted creative and digital team with edits and approvals • Created and managed monthly and yearly budget for all signage-related expenses • Communicated with internal teams weekly to support the execution of the promotional process