Dee Welsh

Executive Leader Driving Growth in Power Systems | P&L Ownership | Channel Strategy | High-performance Team Development

Atlanta, Georgia, United States

About

Dynamic executive leader with over 20 years of success driving revenue growth, operational excellence, and team transformation across the industrial power and diesel engine sectors. I specialize in full P&L leadership, scaling service organizations, innovative engineering and product development, and accelerating aftermarket and business development strategies for global OEMs and dealer networks. My expertise spans engine sales, parts distribution, service expansion, and customer-centric solutions that deliver measurable results in competitive markets. I started my career as an Automotive Technician, later working as a Calibration Engineer—programming vehicle-specific modules, diagnosing factory test software, and writing technical documentation. That foundation taught me how equipment really works, how to communicate across engineering and operations, and how to earn trust with the people who keep critical systems running. It's also where my passion for continuous learning took root — a strength that still drives me today. As Director of Service Sales for Energy Systems (Generac) , I led a high-performing team of service sales and business development professionals. My focus was on optimizing proactive solutions—including service maintenance agreements, remote monitoring, load-bank testing, fuel services, and fluid analysis—while removing barriers, aligning motivations, and driving revenue through data-informed leadership and a culture of accountability. Previously, as General Manager at Pathfinder Power Solutions (a division of Yancey Bros Cat), I launched and scaled a Perkins distributorship from startup to $15M in three years, growing the workforce from 20 to 45 and expanding service capacity by 150%. I also held leadership roles at Caterpillar, where I rebuilt the North America aftermarket strategy, and at Volvo Penta, Detroit Diesel, and MTU, where I drove engine sales growth and strengthened OEM and dealer relationships. Across each role, I've focused on building resilient teams, expanding service footprints, and improving customer retention through strategic planning and operational discipline. Passionate about developing people and delivering reliable, future-ready energy solutions that stand the test of the market—and the moment.

Experience

  • National Sales Manager - Parts & Services - USA at Sandvik
    May 2026 - Present · 2 mos

  • Director Service Sales at Energy Systems
    Nov 2025 - Feb 2026 · 4 mos

  • General Manager at Pathfinder Power Solutions
    May 2022 - Aug 2025 · 3 yrs 4 mos

    Full operating and P&L responsibility for premier Perkins distributor in the southeastern United States; offering full range of support for engine sales, aftermarket parts & service sales across nine states. Business established in March 2021. o Provide vision and strategic direction for all three business pillars, engines, parts, and service, achieving double-digit growth each year. o Design customer-first solutions and driving execution through engines, parts, and service departments. o Evaluate and restructure teams with a focus on employee development to support collaboration, growth, and succession plans. o Transformed culture and motivated all employees to strive for aggressive goals.

  • Caterpillar Inc. (5 yrs 10 mos)
    • General Sales Manager | Aftermarket
      Jun 2021 - May 2022 · 1 yr

      Strategic direction, team building, and transformation of Aftermarket parts sales in North and Central America and the Caribbean. o Improved operational efficiency of the NA Regional Logistic Center by developing process for forecasting and monitoring stock levels. o Established sales variance procedures and expectations as a tool to strategically target sectors for growth across the North American Perkins distribution network and with OEMs. o Developed Distributor partners including evaluating potential partners to cover the territory; reviewed and compared territory bids.

    • Product Support Manager / General Manager - Rental
      Nov 2020 - Jun 2021 · 8 mos

    • Product Support Manager - Global On-highway Truck
      Dec 2019 - Nov 2020 · 1 yr

  • Regional Sales Manager & Key Account Manager - Industrial at Volvo Penta
    May 2013 - Mar 2016 · 2 yrs 11 mos