Singapore
Deepanshu has over 9 years of work experience and is currently a Senior Product Manager at P&G. During his time at P&G, ZALORA and Accenture, he has gained experience and proven himself in Product Management, Martech, Adtech, IT Strategy and Architecture.
Travel & Retail (Digital Marketing) -Implemented Oracle Responsys (Marketing Automation), Adobe Audience Manager (Data Management Platform), UI/UX Analytics (Google Analytics, Google Tag Manager) to enable client’s capabilities to reach out to use data-driven methods to send targeted, real-time, and personalized communications through emails, SMS, app push notifications, Facebook Ads and Display Ads to its customer base. Led extensive training over weeks to drive adoption of Martech tools and drive agile marketing processes for 5 marketing divisions and their agencies. -Agile coach for Marketing Squad of 5 Consultants and Analysts responsible to run focused, digital experiments to gather customer insights, enhance customer experience and drive sales for one of the largest business of the client. -This project, that i had been a part of for over 2 years, won the Best Project award in Accenture 2018 - https://accntu.re/2ocWFDn Retail (Loyalty) -Conducted a Technology Advisory study to design a modern Loyalty and Marketing solution for a client with one of the biggest loyalty programs in South East Asia. Provided a target state technology architecture and digital loyalty roadmap after completing an assessment of industry leading solutions for Marketing Clouds (Adobe, Salesforce and Oracle), Loyalty Solution (SessionM), Customer Data Platform (SessionM, Evergage, DynamicYield), CMS (Adobe, Sitecore), CRM (Oracle Siebel) and Web & App UI/UX Analytics (Google, Adobe) Airline (Commercial and Distribution) - Solution Architect for a Real Time Personalization project, responsible for creating a solution that involved integrations between a DMP, Personalization tool, Amadeus product, Marketing Automation and Datawarehouse and enabled new advertisement channels with integrations with Facebook Ads Manager and Dispaly Ads using Google Doubleclick.