Debra Estrada

Leading Revenue Operations with Strategy and Business Development Expertise

Greater Sacramento

About

As a seasoned Revenue Operations leader with over 20 years of experience in B2B technology, I specialize in bridging strategy, analytics, and execution to drive sustained commercial growth. My expertise spans developing scalable revenue operations functions, optimizing forecasting accuracy, enhancing pipeline analytics, and leading cross-functional teams that deliver measurable business impact. I am passionate about aligning sales, finance, marketing, and executive stakeholders around data-driven revenue strategies that maximize customer engagement and profitability. Throughout my career, I have built and led revenue operations from the ground up, implemented pricing and compensation frameworks, and cultivated governance practices to support large-scale, complex deals. Known for my strategic financial planning and deep analytical skills, I excel at translating complex data into executive insights that inform decision-making and guide organizational priorities. Whether spearheading GTM alignment, designing market penetration models, or leading board-level presentations, I bring a clear focus on actionable outcomes to every role. I thrive in fast-paced, evolving environments where collaboration and innovation drive growth, and I am always motivated to help organizations unlock their full revenue potential through operational excellence.

Experience

  • Advisor at Fullcast: The Intelligent Go-to-Market Platform
    Jun 2024 - Present · 2 yrs 2 mos

  • Vice President of Revenue Operations at Corsearch
    May 2023 - May 2026 · 3 yrs 1 mo

    Built Revenue Operations function from scratch to drive comprehensive sales enablement, forecasting accuracy, pipeline analytics, and compensation planning.

  • VP, Revenue Operations at UserZoom
    Sep 2021 - May 2023 · 1 yr 9 mos

    Led GTM strategy alignment by integrating sales, marketing, and technology teams to enhance revenue reporting, pipeline management, and forecasting accuracy.

  • Global VP, Revenue Operations at WalkMe™
    Nov 2019 - Aug 2021 · 1 yr 10 mos

    Directed operations across sales readiness, retention, marketing, and channel teams with a strong focus on pipeline analytics and sales capacity planning

  • AVP, Sales & GTM Operations at AT&T Cybersecurity
    Feb 2019 - Nov 2019 · 10 mos

    Developed competitive and financially aligned sales compensation plans, policies, and commission processes that drove motivation and revenue growth.