United Kingdom
1. B2B Marketing Strategy: Managed end-to-end order processes for 48 B2B clients (300 product models, USD 2M+), coordinating with suppliers, forwarders, and customs brokers to ensure smooth delivery. Updated product catalogues, pricing sheets, and marketing materials in collaboration with internal teams, ranking Top 3 in regional sales teams. 2. Channel Marketing: Supported 40+ clients with 20+ customised product manuals and specs labels. Handled daily client requests, quotations, and order follow-ups to maintain efficient communication and long-term partnerships. 3. Lead Generation: Prospected 30+ potential corporate clients across Europe and contacted 200+ key decision-makers via email, WhatsApp, and LinkedIn, achieving 30%+ response rates and building a qualified lead database. 4. Cross-functional Collaboration: Liaised between marketing, product and supply chain teams, to ensure all campaign deliverables and product launches were aligned with brand objectives and customer expectations.
1. Social Media Management: Produced and scheduled 20+ multi-platform posts and short videos across LinkedIn, Instagram, and YouTube, driving a 34% engagement growth and attracting over 700 new followers across channels. 2. SEO Optimisation: Led the content migration and UX redesign during the organisation’s official website relaunch, creating 30+ event landing pages and improving SEO ranking and 10% website traffic 3. Brand Communication: Co-produced the 2023-2024 annual report, overseeing content curation, visual design, and print production for 400+ distributed copies, enhanced brand identity and optimised visual communication. 4. Event Marketing: Developed 15+ newsletters and 30+ marketing assets to support 30+ corporate events, conferences, seminars, workshops, strengthening members engagement and brand visibility. 5. Performance Analysis: Using platform analytics (LinkedIn Analytics, Instagram Insights) and SEO tools (Google Keyword Planner, Semrush) to uncover audience behaviour patterns, and inform data-driven campaign improvements.
1. PR Campaign Management: Supported planning and execution of 10+ brand campaigns for major tech clients, coordinating content production, media outreach, and performance tracking to ensure delivery against KPIs. 2. Influencer & Social Media Activation: Created promotional content and managed KOL/KOC collaborations for the Game for Peace campaign, using social listening to generate 208K+ views and achieve the brand’s exposure target. 3. Event Promotion: Delivered advertorials, infographics, and promotional video scripts for the Tencent Cloud×BCI Controlled Robot Contest, attracting over 2,000 university participants nationwide.
1. Market Analysis: Conducted industry benchmarking and communication analysis across luxury hotel, office space, hospitality, identifying key competitive advantages to strengthen overall brand positioning. 2. Brand Positioning: Supported 6 client brands, including Ritz-Carlton Reserve, with naming development, positioning refinement, and strategic planning to ensure clear differentiation and consistent messaging. 3. Creative Concept Development: Drafted brand storytelling frameworks, producing 20+ advertising copies, presentation decks, and brand proposals used in client pitches and campaigns.
1. Developed feedback and optimization ideas based on the evaluation of the videos every day 2. Engaged in content planning of various online courses, reviewed 100-200 course videos each day for quality control