Sanford, North Carolina, United States
7+ years working in marketing operations, mainly focused on email marketing and website management. I build and optimize campaigns in Marketo and work with Salesforce to make sure data is flowing correctly, leads are tracked, and reporting is accurate. A big part of my role has been finding ways to simplify processes and make campaign execution more efficient.
- Built and deployed automated email campaigns using Marketo, including segmentation, scheduling, and performance tracking. - Managed integration between Marketo and Salesforce, ensuring accurate lead routing, campaign attribution, and CRM data integrity. - Coordinated cross-functional teams and external contractors to execute marketing campaigns on schedule. - Improved operational efficiency by identifying and eliminating manual processes in campaign execution and reporting.
- Built and maintained reusable WordPress templates, page layouts, and components using HTML, CSS, SCSS, JavaScript, PHP, WP REST API, and Git deployments. - Implemented responsive UI, including forms and navigation, and ensured consistent behavior across devices and browsers. - Translated design and product requirements into production-ready frontend code in support of demand generation and product marketing stakeholders. - Supported a website redesign and CMS migration - Implemented form templates, validation behavior, and frontend integrations with marketing automation tools. - Applied accessibility best practices (semantic HTML, contrast, keyboard navigation) across site updates. - Executed on-page SEO improvements including metadata, content hierarchy, and internal linking. - Used Google Analytics and Hotjar to identify UI issues and guide iterative improvements. - Performed rigorous QA on frontend changes to ensure visual accuracy, performance, and stability.
- Created and developed the company’s visual brand identity, including logo design and brand assets for digital platforms. - Built and launched the company website, handling both design and front-end content implementation. - Established and managed the company’s Facebook, Instagram, and LinkedIn presence, including initial setup, branding, and creative content development. - Produced promotional marketing content including drone photography, video footage, and animated logo assets for social media campaigns. - Configured social media access and workflows for team members to support ongoing content creation and customer engagement. - Managed customer communication workflows through social media platforms, including automated FAQ responses and message management. - Supported digital marketing and brand awareness efforts through content creation, social media coordination, and visual storytelling.
- Supported demand generation through website optimization, SEO-driven content updates, and campaign landing pages - Managed and improved a 1,000+ page website serving 50k+ weekly users - Designed and supported marketing journeys across multiple verticals using HubSpot and Marketo - Ran large-scale A/B tests (25k+ sessions per test) to improve engagement and conversion - Used performance data to recommend changes tied to lead quality and user behavior
- Supported agency marketing work by building complete websites from static designs - Implemented marketing experiences with UX, SEO, and conversion considerations - Coded email campaigns and signatures for client marketing initiatives