Princes Risborough, England, United Kingdom
With a love for craft, colour, and British heritage, I bring a unique mix of purchasing expertise, product development know-how, and commercial insight to the world of design and manufacturing. Over my career, I’ve worked across purchasing and merchandising in furniture, toys, soft furnishings, and craft - building strong supplier relationships, understanding what customers really value, and helping turn creative ideas into successful products. Appletons Wool – A Proud British Connection As a Director at Appletons Wool, I’m part of a heritage brand that’s been spinning and dyeing pure British wool for over 180 years. My role spans product development, sales analysis, logistics, and marketing strategy, ensuring quality and efficiency while keeping our products relevant and inspiring for today’s craft community. I’m passionate about combining traditional craftsmanship with modern business thinking, helping Appletons continue its legacy while exploring new ideas and opportunities. What Drives Me I’m motivated by challenge, collaboration, and creativity - whether that’s shaping a product range, streamlining operations, or developing strategies that support growth and innovation. I thrive where heritage meets innovation, and where thoughtful design meets commercial success. Outside the Office When I’m not at work, you’ll often find me at the theatre, reading, travelling, running, or occasionally on the ski slopes. I believe balance and curiosity fuel creativity, and inspiration from life outside the office makes work all the more rewarding. Let’s Connect Whether you’re in the craft, retail, or design space, or you simply share a love of great products with a story behind them, I’d love to connect. If you’d like to chat about partnerships, stock, or new ideas, just drop me a message!